CREATIVITY’s September 2006 edition spotlights campfire as an example of success in furthering new movements in “commercial producition, film-making, interactive and experimental marketing.”

CREATIVITY
September, 2006

The Innovators

Are they production companies, or something else? Yes! While their origins are quite diverse, they all represent new movements in commercials production, film-making, interactive and experiential marketing. They’re home to a host of expansive thinkers and experimental talents, many who subscribe to user-centric approaches.

Campfire

Chelsea honcho Steve Wax and directing collective The Haxans knew this venture would have spark, considering the success they had on alternate reality gaming ventures like the groundbreaking “Beta7” for sega and W+K/N.Y. Campfire continues to indulge in such multi-platform and event-surfing antics that involve users as part of the marketing story, most recently on Audi’s multi-faceted “Art of the Heist” campaign.

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