Comments on: “Viral” http://campfirenyc.com/2006/11/09/viral/ Campfire is a branded entertainment company that helps advertisers, agencies and publishers rethink advertising through active audience engagement. Fri, 21 Nov 2008 13:15:51 +0000 http://wordpress.org/?v=2.5.1 By: Simone Lindenfeld http://campfirenyc.com/2006/11/09/viral/#comment-21 Simone Lindenfeld Sun, 17 Dec 2006 20:26:48 +0000 http://campfiremedia.com/main/?p=6#comment-21 "FOR many, many decades, successful branding — one of the corporate world’s holy grails — involved a clear set of rules. Produce quality goods at the right price. Frame the value in memorable messages seen by millions on television and in print. Then fine-tune the pitch by measuring sales and evaluating consumer responses through letters, phone calls, focus groups and surveys....As consumers eagerly post word-of-mouth commentary in online communities, message boards and Web logs, a straightforward question confronts brandmeisters: Who wins and who loses as time-tested practices of mass production and mass marketing are undermined by the informed and often cranky voices of the knowledge age? " This is the intro to today's fabulous BuzzMetrics article in today's NYT... http://www.nytimes.com/2006/12/17/business/yourmoney/17buzz.html?_r=1&ref=business&oref=slogin Seems as though on any given day I can open up the paper and know I will find an article on viral marketing/social media/branded entertainment ... the world is catching on... Campfire leading the way!!! “FOR many, many decades, successful branding — one of the corporate world’s holy grails — involved a clear set of rules. Produce quality goods at the right price. Frame the value in memorable messages seen by millions on television and in print. Then fine-tune the pitch by measuring sales and evaluating consumer responses through letters, phone calls, focus groups and surveys….As consumers eagerly post word-of-mouth commentary in online communities, message boards and Web logs, a straightforward question confronts brandmeisters: Who wins and who loses as time-tested practices of mass production and mass marketing are undermined by the informed and often cranky voices of the knowledge age? ”

This is the intro to today’s fabulous BuzzMetrics article in today’s NYT…

http://www.nytimes.com/2006/12/17/business/yourmoney/17buzz.html?_r=1&ref=business&oref=slogin

Seems as though on any given day I can open up the paper and know I will find an article on viral marketing/social media/branded entertainment … the world is catching on… Campfire leading the way!!!

]]> By: The New Marketing http://campfirenyc.com/2006/11/09/viral/#comment-16 The New Marketing Mon, 20 Nov 2006 20:35:27 +0000 http://campfiremedia.com/main/?p=6#comment-16 <strong>Campfire on new marketing, virals and Second Life</strong> Fast Company has a great article about Campfire - headed by Mike Monello and Gregg Hale (otherwise... Campfire on new marketing, virals and Second Life

Fast Company has a great article about Campfire - headed by Mike Monello and Gregg Hale (otherwise…

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