Dolby turns down the volume on obnoxious spots and people speak up
Found a story on digg.com tonight about Dolby’s new system for regulating sound on TV sets to stop the stupidly loud volume on today’s commercials. What’s really interesting however, are the user comments to the story:
The solution is to BitTorrent your shows. That way you can watch them [brain damaging] commercial free and when you want.
All I can say is YES YES YES, why the hell has it taken so long for this simple feature?
Well…if you’re not TIVOing or torrenting or dailymotioning at this point, you’re just subjecting yourself to needless hassle and torment. the only commercials you should be watching are the ones that make it to youtube
Awesome. Now if we can get them to black the screen during commercials, we’d be set.
Personally, the only spots I see are the ones people email to me, (and which happens less and less often these days). The key, of course, is to stop allowing TV to lead the direction of your campaigns and instead make it a part of an overall strategy. On both our Sharp More to See and Audi Art of the H3ist campaigns, the TV spots were a part of larger stories that played out in a wide mix of media — outdoor, online, live event, web video, and more. People engaged in those campaigns actually sought out the spot, posting which shows and networks they ran on so others could see them, even uploading them to the net.
Marketers can no longer make commercials without asking themselves “Why would anyone want to watch this spot?”
