How an agency works….
From a presentation I recently made at the Consumer 2.0 conference in Toronto…
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Latest Comments
My story is better than your story
This is a terrific piece. One of the things that we don't get enough time to talk about at Campfire is the potential of multiple dimensions of...
- Campfiresteve
My story is better than your story
Mike, thx 4 the post. Nice little piece of perspective on the early B-Movie scene, i wished i could have seen the movie w/ that audience. I also...
- greg christman
My story is better than your story
Daniel, I didn't add emphasis to anyone's words in this post except my own, but I removed them just for you since they didn't really add anything. It's not...
- Mike
My story is better than your story
Adding emphasis doesn't make a thesis (or even a good point). If you're a student, I could probably direct you to some interesting work that might...
- Daniel Cliff
My story is better than your story
This is a great post! I love the story and how Castle thought about the whole viewing experience, not just the product on the screen. I doubt legal...
- Griffin Farley
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March 4th, 2007 at 11:04 pm
I wish I had seen that presentation. It belongs in the “Sad But True Yet Still We Laugh” category.
March 4th, 2007 at 11:16 pm
[...] Thank-you to the folks at Campfire for putting together this scathing and humourous take on how an agency works. It was part of a recent presentation at the Consumer 2.0 conference in Toronto. Here’s an [...]
March 7th, 2007 at 5:17 am
Jason, as I mentioned on your blog, once we have a more finished piece, particularly focussing on with the hard part: what the agency structure should really be, we’ll share it so people can attack
us
.
It’s easy for us to criticize the other guys and much harder to come up with a convincing solution. But one key requirement in dealing with the New Marketing, I think, is putting together teams — teams that are not dominated by the traditional creatives, but where media designers, planners, account people and producers have a larger role and are not kept out of the creation process.
May 1st, 2007 at 7:33 pm
[...] facing conventional agencies as they try to adapt to the New Marketing environment. (We’ve talked here about some of the same issues [...]