Comments on: How an agency works…. http://www.campfirenyc.com/2007/03/01/how-an-agency-works/ Campfire is a branded entertainment company that helps advertisers, agencies and publishers rethink advertising through active audience engagement. Sun, 05 Jul 2009 04:18:53 +0000 http://wordpress.org/?v=2.5.1 By: randallr's creativity Bookmarks on Delicious http://www.campfirenyc.com/2007/03/01/how-an-agency-works/#comment-15561 randallr's creativity Bookmarks on Delicious Fri, 27 Feb 2009 21:22:51 +0000 http://campfiremedia.com/2007/03/01/how-an-agency-works/#comment-15561 <!--%kramer-ref-pre%-->[...] Campfire " Blog Archive " How an agency works.... SAVE [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Campfire " Blog Archive " How an agency works…. SAVE [...]

]]> By: Campfire » Blog Archive » Alan Schulman on the Big Agency Death Spiral http://www.campfirenyc.com/2007/03/01/how-an-agency-works/#comment-468 Campfire » Blog Archive » Alan Schulman on the Big Agency Death Spiral Tue, 01 May 2007 23:33:49 +0000 http://campfiremedia.com/2007/03/01/how-an-agency-works/#comment-468 [...] facing conventional agencies as they try to adapt to the New Marketing environment. (We’ve talked here about some of the same issues [...] [...] facing conventional agencies as they try to adapt to the New Marketing environment. (We’ve talked here about some of the same issues [...]

]]> By: Campfire Steve http://www.campfirenyc.com/2007/03/01/how-an-agency-works/#comment-97 Campfire Steve Wed, 07 Mar 2007 13:17:42 +0000 http://campfiremedia.com/2007/03/01/how-an-agency-works/#comment-97 Jason, as I mentioned on your blog, once we have a more finished piece, particularly focussing on with the hard part: what the agency structure should really be, we'll share it so people can attack <ul> us</ul> . It's easy for us to criticize the other guys and much harder to come up with a convincing solution. But one key requirement in dealing with the New Marketing, I think, is putting together teams -- teams that are not dominated by the traditional creatives, but where media designers, planners, account people and producers have a larger role and are not kept out of the creation process. Jason, as I mentioned on your blog, once we have a more finished piece, particularly focussing on with the hard part: what the agency structure should really be, we’ll share it so people can attack
    us

.

It’s easy for us to criticize the other guys and much harder to come up with a convincing solution. But one key requirement in dealing with the New Marketing, I think, is putting together teams — teams that are not dominated by the traditional creatives, but where media designers, planners, account people and producers have a larger role and are not kept out of the creation process.

]]> By: Advertising Agency Primer « There Is No Box http://www.campfirenyc.com/2007/03/01/how-an-agency-works/#comment-96 Advertising Agency Primer « There Is No Box Mon, 05 Mar 2007 07:16:18 +0000 http://campfiremedia.com/2007/03/01/how-an-agency-works/#comment-96 [...] Thank-you to the folks at Campfire for putting together this scathing and humourous take on how an agency works. It was part of a recent presentation at the Consumer 2.0 conference in Toronto. Here’s an [...] [...] Thank-you to the folks at Campfire for putting together this scathing and humourous take on how an agency works. It was part of a recent presentation at the Consumer 2.0 conference in Toronto. Here’s an [...]

]]> By: Jason Theodor http://www.campfirenyc.com/2007/03/01/how-an-agency-works/#comment-95 Jason Theodor Mon, 05 Mar 2007 07:04:16 +0000 http://campfiremedia.com/2007/03/01/how-an-agency-works/#comment-95 I wish I had seen that presentation. It belongs in the "Sad But True Yet Still We Laugh" category. I wish I had seen that presentation. It belongs in the “Sad But True Yet Still We Laugh” category.

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