Comments on: How to kill a brand http://campfirenyc.com/2007/03/05/how-to-kill-a-brand/ Campfire is a branded entertainment company that helps advertisers, agencies and publishers rethink advertising through active audience engagement. Wed, 07 Jan 2009 12:42:28 +0000 http://wordpress.org/?v=2.5.1 By: Pandora Battery http://campfirenyc.com/2007/03/05/how-to-kill-a-brand/#comment-10177 Pandora Battery Mon, 22 Sep 2008 16:51:34 +0000 http://campfiremedia.com/2007/03/05/how-to-kill-a-brand/#comment-10177 Futhermore, the growth of the PSP homebrew market is testament to the amount of people circumventing Sony's profiteering tactics! Futhermore, the growth of the PSP homebrew market is testament to the amount of people circumventing Sony’s profiteering tactics!

]]> By: Pandora Battery http://campfirenyc.com/2007/03/05/how-to-kill-a-brand/#comment-8951 Pandora Battery Mon, 18 Aug 2008 02:39:25 +0000 http://campfiremedia.com/2007/03/05/how-to-kill-a-brand/#comment-8951 Absolutely agree with your sentiment here, as companies become larger and larger they tend to be less in touch with their consumers, inevitable it leads them to become more distant with the needs of the consumer. Sony is aiming for a broad market rather than what Nintendo is doing, which is to attract a certain type of consumer. This Nintendo has a more loyal following and listhens to the feedback. Inevitably I think in future there will be more and more video games providers in the industry, catering for their own niche. Nintendo is focusing on gameplay and attracts audiences who want a simple machine with simple games. PC gamers want a more technical advanced gameplay, but Sony and Xbox are trying to fight it out for domination on a huge broad market. Absolutely agree with your sentiment here, as companies become larger and larger they tend to be less in touch with their consumers, inevitable it leads them to become more distant with the needs of the consumer. Sony is aiming for a broad market rather than what Nintendo is doing, which is to attract a certain type of consumer. This Nintendo has a more loyal following and listhens to the feedback.

Inevitably I think in future there will be more and more video games providers in the industry, catering for their own niche. Nintendo is focusing on gameplay and attracts audiences who want a simple machine with simple games. PC gamers want a more technical advanced gameplay, but Sony and Xbox are trying to fight it out for domination on a huge broad market.

]]> By: Mike http://campfirenyc.com/2007/03/05/how-to-kill-a-brand/#comment-103 Mike Mon, 12 Mar 2007 02:16:12 +0000 http://campfiremedia.com/2007/03/05/how-to-kill-a-brand/#comment-103 David's pickup of my post above has generated some interesting discussion so be sure to check it out: http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comments David’s pickup of my post above has generated some interesting discussion so be sure to check it out: http://www.davidairey.com/blog/how-sony-killed-their-brand-a-case-study/#comments

]]> By: David Airey http://campfirenyc.com/2007/03/05/how-to-kill-a-brand/#comment-99 David Airey Fri, 09 Mar 2007 12:52:08 +0000 http://campfiremedia.com/2007/03/05/how-to-kill-a-brand/#comment-99 Great post by the way. Off topice, Theivery Corporation are superb! I notice you were listening to them. Great post by the way.

Off topice, Theivery Corporation are superb! I notice you were listening to them.

]]> By: How SONY killed their brand? A case study : Creative Design :: http://campfirenyc.com/2007/03/05/how-to-kill-a-brand/#comment-98 How SONY killed their brand? A case study : Creative Design :: Fri, 09 Mar 2007 12:47:50 +0000 http://campfiremedia.com/2007/03/05/how-to-kill-a-brand/#comment-98 [...] Campfire blog gives these surefire tips on how to kill your very own [...] [...] Campfire blog gives these surefire tips on how to kill your very own [...]

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