http://campfirenyc.com/2007/03/12/year-zero/ Campfire is a branded entertainment company that helps advertisers, agencies and publishers rethink advertising through active audience engagement. Wed, 07 Jan 2009 08:31:22 +0000 http://wordpress.org/?v=2.5.1 http://campfirenyc.com/2007/03/12/year-zero/#comment-7284 Campfire » Blog Archive » Year Zero Thu, 15 May 2008 15:52:28 +0000 http://campfiremedia.com/2007/03/12/year-zero/#comment-7284 <!--%kramer-ref-pre%-->[...] Year Zero [...]<!--%kramer-ref-post%--> [...] Year Zero [...]

]]> http://campfirenyc.com/2007/03/12/year-zero/#comment-3240 Campfire » Blog Archive » Universal Music Group Lawsuits Stifle Innovation Wed, 21 Nov 2007 15:03:31 +0000 http://campfiremedia.com/2007/03/12/year-zero/#comment-3240 [...] Reznor of Nine Inch Nails is clearly frustrated. Reznor has always been smart about using the internet to connect with his fans, but in a recent update to his site he details how the Universal Music Group lawsuit against [...] [...] Reznor of Nine Inch Nails is clearly frustrated. Reznor has always been smart about using the internet to connect with his fans, but in a recent update to his site he details how the Universal Music Group lawsuit against [...]

]]> http://campfirenyc.com/2007/03/12/year-zero/#comment-1193 Signal vs. Noise | Clay Spinuzzi's Courses Mon, 06 Aug 2007 22:37:42 +0000 http://campfiremedia.com/2007/03/12/year-zero/#comment-1193 <!--%kramer-ref-pre%-->[...] The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment. [...]<!--%kramer-ref-post%--> [...] The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment. [...]

]]> http://campfirenyc.com/2007/03/12/year-zero/#comment-625 Jogging is my thing! Tue, 05 Jun 2007 08:59:55 +0000 http://campfiremedia.com/2007/03/12/year-zero/#comment-625 <!--%kramer-ref-pre%-->[...] Here is a great example of the blurring of the lines between advertising and entertainment. Comments (0) [...]<!--%kramer-ref-post%--> [...] Here is a great example of the blurring of the lines between advertising and entertainment. Comments (0) [...]

]]> http://campfirenyc.com/2007/03/12/year-zero/#comment-548 NewsFactor Network | Best Blogs Thu, 24 May 2007 16:42:50 +0000 http://campfiremedia.com/2007/03/12/year-zero/#comment-548 <!--%kramer-ref-pre%-->[...] The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment. [...]<!--%kramer-ref-post%--> [...] The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment. [...]

]]> http://campfirenyc.com/2007/03/12/year-zero/#comment-484 SharedCopy of "Year Zero" project = "the way a viral campaign should be run" - (37signals) Fri, 04 May 2007 03:57:32 +0000 http://campfiremedia.com/2007/03/12/year-zero/#comment-484 <!--%kramer-ref-pre%-->[...] The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment. [...]<!--%kramer-ref-post%--> [...] The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment. [...]

]]> http://campfirenyc.com/2007/03/12/year-zero/#comment-463 “Year Zero” project = “the way a viral campaign should be run” Tue, 01 May 2007 16:27:52 +0000 http://campfiremedia.com/2007/03/12/year-zero/#comment-463 [...] The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment. [...] [...] The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment. [...]

]]> http://campfirenyc.com/2007/03/12/year-zero/#comment-461 Year Zero" project = "the way a viral campaign should be run" - (37signals) Tue, 01 May 2007 14:56:05 +0000 http://campfiremedia.com/2007/03/12/year-zero/#comment-461 <!--%kramer-ref-pre%-->[...] The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment. [...]<!--%kramer-ref-post%--> [...] The elaborate campaign for NIN’s new “Year Zero” album — 42 Entertainment is the agency behind it — is a great example of blurring the line between marketing and entertainment. [...]

]]> http://campfirenyc.com/2007/03/12/year-zero/#comment-327 Fashion Marketing Blog » Blog Archive » NIN Year Zero ARG Sat, 14 Apr 2007 17:45:52 +0000 http://campfiremedia.com/2007/03/12/year-zero/#comment-327 [...] Campfire Media followed Trents comment with: That’s the secret guys…eyeballs are no longer captive to forcefed taglines and images of shiny products in the noon day sun. If you wanna connect with your audience you have to approach them with something they want to see. [...] [...] Campfire Media followed Trents comment with: That’s the secret guys…eyeballs are no longer captive to forcefed taglines and images of shiny products in the noon day sun. If you wanna connect with your audience you have to approach them with something they want to see. [...]

]]> http://campfirenyc.com/2007/03/12/year-zero/#comment-125 Nine Inch Nails Creates Year Zero With 42 Entertainment « 1% Sun, 25 Mar 2007 21:39:50 +0000 http://campfiremedia.com/2007/03/12/year-zero/#comment-125 <!--%kramer-ref-pre%-->[...] , Jason Theodor , Great Ideas , Viral , Marketing , Music I just read Brian Cain’s Year Zero blog post down at Campfire, and I liked it so much I completely stole and reproduced it below. I was happy to [...]<!--%kramer-ref-post%--> [...] , Jason Theodor , Great Ideas , Viral , Marketing , Music I just read Brian Cain’s Year Zero blog post down at Campfire, and I liked it so much I completely stole and reproduced it below. I was happy to [...]

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