Award Shows and Motorati
The Compelling Content blog has a nice comment on the possibility of our Pontiac Motorati campaign in Second Life winning an Andy next week .
I think Motorati will have a tough time at many ad shows because it’s a pure Social Media campaign. There are no films, no story, nor any ironic content created by us — nor by our partner in Motorati, Leo Burnett, Detroit — that are the standard fodder of ad competitions. With Motorati there’s only a “there” there, where thousands of Second Lifers participate in car culture, drag races, live music events, etc.. Our role is to manage the entrepreneurs’ contributions and help them market their experience-based businesses.
During Cannes last year I wrote a piece in Boards about the challenges presented by the New Marketing to awards shows. I was saying the same thing that Tony Jones says in his Compelling Content piece, only from a slightly more negative perspective. Nice of him to put some positive spin on the developments this year at ad shows, particularly the Andy’s, which is one the most forward thinking shows.
Compelling Content
Technorati Tags: advertising, Award Shows, car culture, marketing, Marketing News, social media
