Great read on how the Public Works Department of Yonkers NY has become the cities newest art commission and is changing perceptions of an ubiquitous city item.

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Personally, I can’t wait to see smiling butt cheeks up in Times Square. It sorta harkens back to the sleaze of the 70’s but in a kindlier, gentler way.

Here’s a link to the company’s website.

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Read Copyranter’s take on the madness here.

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Gizmodo has a handy chart comparing the early reviews about the iPhone with each other. The slow network speed is the only thing keeping me from rushing out and standing in line for one like the loser I am.

All in all I think I’m going to wait till they upgrade to AT&T’s faster network which is rumored to be early next year.

Technorati Tags: design, hardware, Marketing News

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Pro-, anti-, or neutral? The plethora of videos constituting Campfire’s Promicin campaign assist viewers in choosing for themselves which side of the battle they are on.

Technorati Tags: Campfire, Marketing News, net marketing, social media, Television, Viral Marketing

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Campfire’s recent multimedia effort for The 4400 continues to build positive buzz promoting the show’s fourth season.

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Campfire’s current campaign for The 4400 focuses on involving viewers in the seemingly realistic battle over Promicin. The effective campaign caught the attention of AdCritic.com, which recently boasted the virtual Promicin crusade…

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Here’s the Direct Marketing Days presentation that Steve Wax gave earlier today. This is for those who attended and wished to refer back to the presentation, and those who were unable but wanted to attend.

Technorati Tags: direct mail, Marketing News, net marketing, social media, Viral Marketing

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Marc Andreessen has written a brilliant piece on Facebook’s latest move and what he’s calling “one of the most significant milestones in the technology industry in this decade.” It’s worth a read to understand why Facebook’s move from web application to web platform is such a dramatic leap forward for social networking (and the Internet).

Technorati Tags: Facebook, Marc Andreessen, social networking

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Campfire, Click 3X and The USA Network, held a panel yesterday at the BDA/ Promax Conference titled “The Art of Persistent Engagement”.

Using our 4400 campaign, ” The Battle Over Promicin”, Jeremiah and Gregg along with Steve Tozzi from Click 3X/Clickfire, Alexandra Shapiro from The USA Network and Danielle Sacks from Fast Company, did a fabulous job communicating the journey of a true social media marketing campaign.

Shortly following the BDAs, Campfire hosted ” Promicin; The Party”. It was a blast- we even extended it an extra hour! Guests loved the specialty drinks- Promicin Punch, Margarita Power and Promicin-tini. Glass viles of Promicin were distributed about every half hour. Guests were warned before hand of course, that Campfire assumed no responsibility for its life threatening risks. It has been confirmed that everyone walked out alive. Actually… has anyone seen our intern?

To see more pictures

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