Campfire, Click 3X and The USA Network, held a panel yesterday at the BDA/ Promax Conference titled “The Art of Persistent Engagement”.

Using our 4400 campaign, ” The Battle Over Promicin”, Jeremiah and Gregg along with Steve Tozzi from Click 3X/Clickfire, Alexandra Shapiro from The USA Network and Danielle Sacks from Fast Company, did a fabulous job communicating the journey of a true social media marketing campaign.

Shortly following the BDAs, Campfire hosted ” Promicin; The Party”. It was a blast- we even extended it an extra hour! Guests loved the specialty drinks- Promicin Punch, Margarita Power and Promicin-tini. Glass viles of Promicin were distributed about every half hour. Guests were warned before hand of course, that Campfire assumed no responsibility for its life threatening risks. It has been confirmed that everyone walked out alive. Actually… has anyone seen our intern?

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This entry was posted on Thursday, June 14th, 2007 at 2:12 pm and is filed under Campfire News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.