Archive for July, 2007
Campfire Marketing Game Show Day 11 - Results!
Tuesday, July 31st, 2007
The question: What’s an effective price strategy for your new unicorn clothing start up business?
Highly Targeted: Take the easy (er, efficient) way out and let the market price ‘em for you. Auctions are all the rage these days. Create an eBay store and see where you net out. Make sure to set your reserve price so you cover your costs. I am living proof that the model works. I would’ve way underpriced my data had I tried to sell it to you at a flat rate.
Daphne the 5 year old: Firstest, you gotta find out the cost of materials as opposed to how much labor it’s gonna be. Then you work out the cost of how many units…..wait, did you say unicorns? Cause it don’t matter with unicorns cause they’re magic!
Homeless Frank: Don’t give me that bullsh*t. Unicorns don’t wear dresses.
The Campfire Marketing Game Show Day 11
Tuesday, July 31st, 2007
Welcome back to the game show that thinks the web 2.0 is more Lawrence Welk than Punk Rock.
You make dresses for your unicorn dolls. One day you’re struck by a notion that you think will help take down the American Girl Dollopoly….Unicorns and Unicorn Clothing! All your friends tell you what a great idea it is.
Here is the breakdown of your market
How do you determine an effective price strategy?
Campfire Marketing Game Show Day 10 - Results!
Monday, July 30th, 2007
The question: Now that the US Army is installing video games as advertising, what are some other government services that could stand to get the arcade treatment?
Highly Targeted: How about an EPA Reduce, Reuse, Recycle Game? It could be like the old Paperboy video game where you cruise around the neighborhood but instead of delivering papers, you’re picking them up!
Daphne the 5 year old: Mommy says guns are bad and I can’t play with them. Daddy plays video games when he thinks I’m asleep. Is Daddy bad?
Homeless Frank: Only game I ever gave a rats ass about was bowling. I still like to do it but the cops yelled at me last time I tossed one down Canal at them godd*amned cats.
The Campfire Marketing Game Show Day 10
Monday, July 30th, 2007
Welcome back to week 3 of the game show that thinks synergy is just a fancy name for getting lucky.
Joystiq recently announced that the U.S. Army is taking its popular video game into the arcades as a stand alone unit. This has to be one of the first times that a marketing campaign has asked its audience to pay for the privilege of viewing its advertising.
Thinking forward, what are some other government services that could turn its advertising into a video game you’d pay to play?
Campfire Marketing Game Show Day 9 - Results!
Friday, July 27th, 2007
Today’s questions involved the sorta viral “Puppet Agency” and were as follows;
1. How many hours do you think it took these guys to decide that they weren’t going to use real puppets for a show called “Puppet Agency?”
2. If the work done for this show was billed to a client, how much would it cost?
3. Blue Sky Advertising, who created the videos, states that the Web installments underlined how some agencies become puppets that don’t recognize problems and deliver “ridiculous ideas that waste time because they didn’t check with the client.” Does this ring true or was it just a gimmick to gain attention that is no where near as well thought out and executed as a marketing game show?
Highly Targeted: 1. Well, that has more of a ring to it than Doll Agency which some people might confuse with that awful feline-themed reality TV show.
2. Probably less than the change ole Frank’s got stashed in his collectible Shrek cup from McDonald’s. Which leads me to…
3. Clearly these guys don’t have enough client billable work or else they wouldn’t have time to play with dolls.
Daphne the 5 year old: Oh I like puppets….You big fat liar, these are dolls! Why are they yelling? Are they daddy’s bosses?
Homeless Frank: You made me walk up the stairs to look at this? I don’t understand you people. You say I gotta work for my beer but then you make me look at this g*ddamn stupid bullsh*t. What kinda jobs do you people have? I can’t believe you get paid for this crap.
We also had a mystery player named Matt who stopped by!
Matt 1. 13 focus groups in New Jersey
2. Real costs: $7.00, Billable cost $700,000
3. That answer was crapped out by planning in a powerpoint document long after the the thing was shot.
And on that happy note, we’ll sign off on week 2 of the Campfire Marketing Game Show. Be sure to check back in Monday morning for much more of the same!
(Got a question for our trio? Leave it in our comments to join in the marketing frenzy! Confused? Click here to see the madness from the beginning.
Zombie Redenbacker Put Down
Friday, July 27th, 2007Steve over at Adrants breaks the news that the insanely creepy “Orville Redenbacker rises from the dead to sell you popcorn” ad campaign has bitten the dust.
We here at Campfire have much love for zombies and spend plenty of quality time imagining what we’re going to do when they attack. (Which is why every desk here comes equipped with a sawed off pump shotgun.) But even we couldn’t get behind this idea. RIP Orville
The Campfire Marketing Game Show Day 9
Friday, July 27th, 2007
We’re back with the game show that looks up to Copyranter in a “older brother who tells our parents off and does drugs while listening to Led Zep in his dark bedroom” sorta way.
Another day in our descent into the hell of marketing. Never get off the boat….now onto question 9!
Adland invites us to take a gander at the oh so wacky “Puppet Agency” website that uses cutting edge humor to poke fun at all the old chestnuts of working in advertising. Here’s an typical episode.
Now answer the following questions:
1. How many hours do you think it took these guys to decide that they weren’t going to use real puppets for a show called “Puppet Agency?”
2. If the work done for this show was billed to a client, how much would it cost?
3. Blue Sky Advertising, who created the videos, states that the Web installments underlined how some agencies become puppets that don’t recognize problems and deliver “ridiculous ideas that waste time because they didn’t check with the client.” Does this ring true or was it just a gimmick to gain attention that is no where near as well thought out and executed as a marketing game show?
Campfire Marketing Game Show Day 8 - Results!
Thursday, July 26th, 2007
The question: How much does it cost to reach 1000 consumers with a magazine that charges $47,000 for a full page ad? The magazine has a circulation of 1,200,000, and it’s assumed that each copy is passed along 3 times.
Highly Targeted: Too much. If a tree falls in a forest and nobody hears it, does it really make a noise?
P.S. define “reach”
P.P.S. $13, right?
Daphne the 5 year old: What’s a magazine?
Homeless Frank: If it’s below freezing outside it takes about 10 New York Times or 25 copies of Hustler to stay warm. You get up to 40 degrees, maybe half that….
That’s all for today folks! Be sure to tune in tomorrow for another exciting advertising question on the Campfire Marketing Game Show!
(Got a question for our trio? Leave it in our comments to join in the marketing frenzy! Confused? Click here to see the madness from the beginning.
The Campfire Marketing Game Show Day 8
Thursday, July 26th, 2007
We’re back with the game show that’s new and improved with 10 percent more fiber!
Another day, another marketing question designed to test the nerves of our contestants. Its time for question number 8!
8. How much does it cost to reach 1000 consumers with a magazine that charges $47,000 for a full page ad? The magazine has a circulation of 1,200,000, and it’s assumed that each copy is passed along 3 times.
