Campfire Marketing Game Show Day 3 - Results!
The question: Sao Paulo recently banned all outdoor advertising. Is that a good role model for America?
Highly Targeted: Unfortunately I see outdoor advertising going more the way of the scene in Minority Report (”we have your Guess jeans John Anderton”) than going away (especially as a result of lawmakers). I’ve seen my beloved Wrigley Field start to look more like Ricky Bobby’s uniform than the pristine ballpark it once was (as if they don’t sell enough tickets, beer, and t-shirts). Outdoor advertising is a great way for municipalities to make money (the Chicago Transit Authority is bleeding and if a few moer ads will help them repair the El tracks, I’m all for it). All that said, outdoor ads don’t do squat for me as a consumer. Sometimes they catch me eye. Every once in a while I’ll grasp the message. Very rarely will I act on it though. Maybe the only exception is the highway billboards that tell me there’s a casino nearby as there’s always time for a coupla hands of blackjack.
Daphne the 5 year old: I like looking at pretty things and telling Daddy about them when he gets home from work. Sometimes Daddy doesn’t understand and gets mad when I show him my pictures. I like pictures cause they don’t yell at me. There should be more pictures, not less!
Homeless Frank: They should leave ‘em alone. Those big ads at the Union Square Station don’t have much glue on ‘em. You can just reach up and tear ‘em off. Use ‘em for a sheet, or whatever.
That’s all for today folks! Be sure to tune in tomorrow for another exciting advertising question on the Campfire Marketing Game Show!
(Got a question for our trio? Leave it in our comments to join in the marketing frenzy!)
