The question: Consumer Generated Media is “all the rage.” Is this a vision of what the future holds or just a short lived fad?

Highly Targeted: I’m sure Frank knows all about viral! I do think it’s mostly about the ad not the product when it comes to CGM. Which really isn’t much different than what most of the big creative shops do with their TV spots anyway. They’re all gunning for Cannes Lions not moving product. I’ve participated in a few campaigns along these lines - CareerBuilder’s monk-e-mail comes to mind (great app. but didn’t get me to use the site to look for a job!)

Daphne the 5 year old: Daddy gets the rages sometimes and has to go out to cool off. Mommy says its cause he’s a hothead and won’t listen. Mommy says Daddy likes to be the center of attention. He scares me when he yells.

Homeless Frank: I make signs sometimes, “Nam vet, please help.” If you put “God Bless” at the end you usually get more change. Guess people feel like they’re disrespecting God if they don’t drop a nickel in the cup. Don’t think people are doing it cause they like the way I wrote the sign. You remind them of God, and you make ‘em feel bad. Religion a sure way of getting beer money.

Well that’s it for this week folks. Make sure and tune back in on Monday for more marketing madness with the Campfire Marketing Game Show!

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This entry was posted on Friday, July 20th, 2007 at 4:32 pm and is filed under Marketing Game Show. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.