The Campfire Marketing Game Show Day 4
Welcome back to the gameshow thats hotter than a week old client presentation in August!
Day four dawns and finds our contestants ready to fight tooth and nail so let’s throw them question #4.
Consumer generated media is currently all the rage. Adverblog goes so far as to quote go-to guys like Jeff Jarvis who say, “The days of centralized ‘We own the community, we own the brand,’ are over. People do it however they want, wherever they want.” Letting your product go and be free seems to be the overriding mantra in these confusing days.
Have any of you participated in a campaign of this nature? Do you think this causes the focus to turn on the advertisement itself rather than the product?
July 20th, 2007 at 10:49 am
I’m sure Frank knows all about viral! I do think it’s mostly about the ad not the product when it comes to CGM. Which really isn’t much different than what most of the big creative shops do with their TV spots anyway. They’re all gunning for Cannes Lions not moving product. I’ve participated in a few campaigns along these lines - CareerBuilder’s monk-e-mail comes to mind (great app. but didn’t get me to use the site to look for a job!)
July 20th, 2007 at 12:13 pm
Hey, how come Frank and Daphne don’t post their answers online?
July 20th, 2007 at 1:54 pm
I go downstairs and ask Daphne the question at her daycare, and Frank gives me his answer when I give him a beer or pack of smokes out at the corner around 2pm
July 23rd, 2007 at 7:00 am
Yeah? Is Daphne your kid? Or do you live in a building with daycare? Sorry to be so pushy, but I think I know Daphne…
July 23rd, 2007 at 10:58 am
Actually Elliot your creeping us out.
July 23rd, 2007 at 7:32 pm
Look, Brian, I just am really curious about whether Daphne is real or made up or somebody else. And you forgot the apostrophe and “e”, so it looks like you’re talking about about me creeping around or something.
August 7th, 2007 at 7:21 am
Project Black Scam…
Project Black Mask review, looking behind the curtains…
April 25th, 2008 at 4:57 pm
[...] and there was an explosion of user generated content surrounding the “experiment“. We touched on it as [...]