At last night’s Mixx awards Campfire, along with its partner, Leo Burnett, Detroit, won a Gold for In-Game Advertising for Pontiac’s Motorati experience in Second Life. We were also fortunate enough to win a Bronze for our Promicin Campaign for the 4400 series on the USA Network.

Previously Campfire, along with McKinney, had won a 2005 Mixx Gold for Audi’s Art of the Heist Campaign.

The event was tight and well run, with John Heffron, the winner of the Last Comic Standing competition proving he could make jokes about feeling old at 37 in front of an ad crowd and survive, while the caterer solved the do-you-want-meat-or-fish? issue by serving both on one plate. Smart!

And the venue, the venerable Gotham Building, is a remarkable reminder of the days when bankers were not afraid to show off their riches.

Technorati Tags: Advertising Agencies, Gaming, marketing, Motorati, Motoratilife, Pontiac, Second Life

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This entry was posted on Tuesday, September 25th, 2007 at 11:47 pm and is filed under Campfire News, Steve's Rants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.