Taxi Cab Driver Creates His Own Viral Campaign Debunking the “HIV Hoax”
Jumped into a cab in Brooklyn today, and the cabbie had a talk radio show going, like real loud. When I asked him to turn the damn thing down, he only did so reluctantly. The talk show host, Gary Null, was going on about healthy eating, the power of God, and something about dissident views on the connection between AIDs and the HIV virus.
We pull up to a light and my cabbie signals to another cabbie next to him — when the other cabbie rolls down his window, my guy waves this nice sign at him:
This cabbie has his own guerilla campaign going for Null! I asked him about Null’s politics and he told me Null was “The greatest research scientist in America!” When I asked what kind of research Null did, my cabbie reported that Null “Is the healthiest guy in America!”
Damn, you gotta respect that kind of passion. When I got the office I discovered that Null also believes cell phones are dangerous:
Hey, no kidding… But when you click on Read More you get a piece about the dangers of Caffeine. I’m sure it all connects. Somehow.
Technorati Tags: car culture, Creative, Gregg Hale, Marketing News, social media, Viral Marketing
February 19th, 2008 at 1:33 am
It’s clearly an ARG!
February 19th, 2008 at 12:01 pm
Yeah, I took one look at Null’s home page and went, “Arg!”
February 26th, 2008 at 6:33 pm