Undead and Loving It I'm fascinated by the complexity of this. Every time I think about just staying in the financial comfort of corporate marketing (screw the useless Radio-TV-Film...
We had one of our most successful shoots this past Saturday in Middletown, Delaware, with the Jaeger family. The episode will air in about a month; meanwhile watch for posts on My Home 2.0 as well as more about the lively community of Springmills - - and the extraordinary Memory Wall that our crew and partners built for the Jaegers.
The Party’s Over
Shooting
Kathleen somehow directing both the live broadcast on the Jumbotron and the filming for the TV show. (more…)
Music has always played an important role in my life, and one of the draws of moving to New York was the opportunity to experience brilliant artists live. Tonight, Mark Eitzel played with his band, American Music Club, at the Music Hall of Williamsburg, and the show was amazing. There may be more popular bands in town, but there aren’t any as great as AMC at their best.
Here’s a little AMC mixtape for those of you in the dark, and if you regret missing tonight’s show you can catch them at Mercury Lounge Sunday night — look for me there!
As many of you may know, a chemical reaction occurs when you drop a mentos into a certain coca cola product. It was quite the craze some months ago and there was an explosion of user generated content surrounding the “experiment“. We touched on it as well.
Well, it’s back. Belgium students, 1500 to be exact, set up a record-breaking event in which the largest number of Mentos geysers ever erupted at the same time in the same place occurred. The above is a picture of the set up, and the result can be seen after the jump.
It kind of reminds me of an idea we once had. I think we should sue…. or at least asked to be participate next time.
Story break and pictures courtesy of Telegraph.co.uk. Explosive pictures after the jump (more…)
A good friend once derided a traditional agency Creative Director by saying, “he has never encountered a marketing problem that a sixty-second spot couldn’t solve.” If you’re reading this blog, you probably already agree with us: the role of the TV commercial is no longer primary. It’s merely one of many tools to apply on behalf of our clients. A mere cursory glance at our Case Studies will show you just how far we’ve moved away from the spot-centric universe that existed only a few years ago.
But does that mean TV spots have no role in our new media landscape? Of course not. If you have a clear, concise message for a product or brand that can be explained in 30 seconds, then go ahead and make that killer spot.
And that’s why I love beer commercials. The whole point of beer marketing is to influence–however slightly–a consumer’s split-second decision when he opens that refrigerated case. So the challenge for beer marketers is giving that consumer something positive and positively entertaining to base his choice on. They’re not selling Verizon FiOS, for crying out loud, just beer.
That’s why alot of people love this ‘Dude’ campaign from Bud Lite. It’s a simple idea well-executed. It says positive things about the brand and doesn’t ask the consumer to do anything. Is it Apple’s Revolution? Of course not. But when we come up for air on an intricate project like My Home 2.0, it’s refreshing to sit back and just enjoy a mindless beer commercial like this:
Tomorrow I am moderating a breakout session at Authentic Communications 2008 on Convergence. If you are attending, drop by and say hello! The session is from 3:00 PM - 3:50 PM. Here are the details.
Breakout Session 4: Convergence - Leveraging data from other communications disciplines form more effective integrated programs
Moderator: Mike Monello, Director, Campfire
Bruce Kasanoff, Co-Founder, Multiverse Labs
Darren Marshall, Senior Vice President, Research, rEvolution
Something has happened to PBS favorite “Charlie Rose.” The erudite conversations and sober intellectualism have been replaced by an absurd world where illogic, inane dialogues, and open hostility rule.
Out walking the dog on Saturday on Montague Street and discovered a Microsoft pop up store in service of Windows Live photo sharing. Overcame our reluctance to participate in a branded event (ironic as Campfire’s been throwing 600 person block parties for Verizon’s MyHome2.0). We found a whole photo studio set up in a storefront…
