2015 Media Plan
Rob Norman wrote a fascinating piece on his On Demand blog, taking a stab at how we’ll create, consume, and measure media in the future. From where we sit, his “Work of Fiction” doesn’t seem all that fictional at all.
We know that content is migrating to smaller and smaller screens, that distribution channels are expanding faster than the content creators’ ability to fill them, and that looking at small screens the same way we look at TV and movie screens is a fatal flaw.
As we’re hearing from our friends on the brand side and on the entertainment side, everyone is gearing up to deliver entertainment to mobile phones, computer screens, digital readers, etc. in the ways that people are consuming content today. The real issue–and what makes Rob’s post so prescient–is predicting how we’ll leverage all these platforms to tell brand and entertainment stories tomorrow.
Wayne Gretzky’s cliche’d aphorism applies here: “I skate to where the puck is going to be, not where it has been.” Yoda couldn’t have said it any better.
