AA Site tops All Travel Sites in Terms of Sticky Time! Wonder Why…
The New York Times reported in its “Most Wanted” section today that American Airlines’ website led all other travel sites in sticky time, an astounding 57.06 minutes! I looked at the site and no, AA is not running episodes of The Wire. Something else is going on. As the Times says, “The time users spend on a site probably has less to do with popularity than with its efficiency.” Could people be spending this much time looking for an aisle seat?
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