Campfire was featured in London’s Creative Review Magazine in an article called “The Rise and Rise of the New Mad Men”. The piece, written by Eliza
Williams, speaks about the resurgence of the New York advertising scene, which thanks to a handful of independent shops with a greater focus on marketing beyond the traditional, has “brought New York back”. The piece explores the new advertising environment and how shops like Campfire are helping brands to explore alternative and effective ways to reach the new consumer audience.

the rise and rise of new mad men
“New York is really the centre in terms of new marketing.” agrees Steve Wax of brand entertainment agency Campfire, which aims to create ‘interactive stories’ for its clients, rather than traditional campaigns. “A lot of young people who came out of art schools, did independent films and then needed to earn a living are now in marketing here. And a lot of young people at agencies left and started their own agencies. It was so quiet here, and suddenly it exploded in frustration.”

Here’s a link to the whole piece

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