Undead and Loving It
As Mike teased previously, I’ve been working for the past 6 months on a campaign for the HBO series ‘True Blood.’
I could tell you about the countless hours we’ve spent crafting an online experience that tells the back story of a world where vampires decide to announce themselves….or I could just show you a few of my favorite artifacts we’ve created.
A White House press briefing on the vampires
Global reactions to the announcement that vampires exist.
Real life locals play along in these man on the street interviews.
There’s lots more stuff both already online and coming up. Head over to BloodCopy to watch it unfold.


July 23rd, 2008 at 2:23 pm
I’m fascinated by the complexity of this. Every time I think about just staying in the financial comfort of corporate marketing (screw the useless Radio-TV-Film degree), something like this comes out and makes my head spin. Congratulations to Campfire on yet another amazing project. I hope the show is as successful as the campaign behind it!
August 6th, 2008 at 12:19 pm
[...] From their blog. [...]