Bug Labs is preparing to release their fully hackable hardware platform, the BUG. Think of it as an open source gadget that is what you make it. While it’s probably not for the masses, it turns gadgets and hardware design totally upside down.

Robert Scoble has some great video that shows how it all works.

“Wow. Wow. Wow.” is right.

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Perhaps someone should have the whole idea of contextual advertising explained to them.

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Team Fortress 2 is a great multiplayer FPS by Valve that recently came out for Xbox, PS3 and PC machines.

The PC versions have a unique feature where you can upload images and then “spray” them on walls for all the other online players to see. It was obviously made to give the players a place to smack talk and show off.

But here’s the interesting thing….recently I’ve begun to see user generated ads created and placed in the game..

Most of them are for various clans that play together or websites that collect and share information about the game. It got me to thinking, what would happen if this idea really caught on and what would it evolve into?

Would independent musicians start uploading info of themselves like they did with MySpace? Would other video games start spraying their logos around to grab some early buzz? The limits of this format are, like its concept, fuzzy and undefined.

Here’s my favorite video of a user uploaded spray. It shows just what happens when you realize your teammate isn’t what he seems to be.

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I got no idea who that Mailer guy is that Steve is talking about but writer Ira Levin’s death bums me out.

Rosemary’s Baby, The Stepford Wives, The Boys From Brazil….Here’s a guy that could really write. A lot of the nightmares from my childhood were caused by this guy.

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See the full discussion at Adgabber.

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Our friend HT has written up his harrowing experience in our Campfire Marketing Gameshow and it makes for an interesting read. I was surprised to learn that other marketeers that contacted him weren’t interested in playing on the up and up!

Here at Campfire rest assured that when you sell us your personal data for nefarious purposes, we’ll do everything in our power to keep things flowing nice and smooth.

Of course we make no claims of safety if a homeless crazed manic somehow learns your real name and decides to hop a freight train and come searching for you. That’s all part of playing in the heady world where advertising and gameshows meet!

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The secretive film Cloverfield, otherwise known as 01-18-08, or “Slusho,” is shooting near our office today and have parked some military vehicles on the street. I knew it was the film since all the crew guys had badges labeled “Cheese” which is the fake name for the film being used during it’s production. Since this film is a genius at marketing itself, I thought it worth posting some pics.

Click the thumbnails to see them fullsize.

And here’s some footage from a few days ago of them getting crushed cars ready for the shoot.

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Steve over at Adrants breaks the news that the insanely creepy “Orville Redenbacker rises from the dead to sell you popcorn” ad campaign has bitten the dust.

We here at Campfire have much love for zombies and spend plenty of quality time imagining what we’re going to do when they attack. (Which is why every desk here comes equipped with a sawed off pump shotgun.) But even we couldn’t get behind this idea. RIP Orville

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Dontcha just love it when everything falls into place all by itself?

Steve Hall over at Adrants has been catching these computerized mistakes for quite a while. His latest find is right here.

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