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Undead and Loving It
I'm fascinated by the complexity of this. Every time I think about just staying in the financial comfort of corporate marketing (screw the useless Radio-TV-Film...

- Stephanie

Geostationary Banana Over Texas Project on hold
Look, this important initiative should have been an issue in the primaries. Did it die because of a Texas connection or something?

- Campfiresteve

Geostationary Banana Over Texas Project on hold
I, too, support the Geostationary Banana. Yes we can!

- Jeremiah

The Virtual World of 7-10 Year-Olds: Club Penguin
Is that arrggg like in a pirate? Or alt reality game?

- Rose

The Virtual World of 7-10 Year-Olds: Club Penguin
arrrrgggggg as people say cool

- Rockhopper



Marketing Game Show Archive

The Campfire Marketing Game Show Day 18

Thursday, August 9th, 2007

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Well I think the game show is at an end. This is what awaited me when I got to work today.

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We got broken into and from the look of things, I’m pretty sure it was Homeless Frank. The paperwork you see is from my folder on the game show.

But then as soon as I saw the dry erase board I knew that wasn’t the worst of it.

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Highly Targeted, when you signed on for the game show you took great pains to make sure we didn’t know your identity. The problem is that on your very first email you accidentally included your real name in the header. I’m afraid that info was in the files that Frank went through.

Frank, if you’re reading this, please reconsider, it was all just a joke. HT was kidding.

Highly Targeted, I don’t know what to say. I guess anonymity is never guaranteed on the internet. You may want to consider watching your back for the next week or so.

The Campfire Marketing Game Show Day 17

Wednesday, August 8th, 2007

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Our regular scheduled gameshow is on hold again today as coverage of the high drama between our contestants continues.

Homeless Frank came by yesterday and I told him what Highly Targeted was saying and the troubles we’ve been having with the cease and desist letters and emails.

He has this to say:

“You tell that son of a bitch in Chicago (Highly Targeted) that I ain’t never touched that woman. If he knows whats good for him he’ll shut his trap before this Vietnam vet goes and shuts it for him. Now gimme my beer money.”

Highly Targeted, your response?

The Campfire Marketing Game Show Day 16

Monday, August 6th, 2007

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I’m afraid that the gameshow is on hold today while we try to sort things out among our contestants.

Events have taken another strange turn today when the website Yesbutnobutyes received this letter.

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Highly Targetted would you mind setting the record straight about what you know about Homeless Frank and this man’s wife? I’ve been unable to find Homeless Frank recently and even Steve from Adrants seems to be steering clear of us.

This is all getting to be a little too weird.

The Campfire Marketing Game Show Day 15

Monday, August 6th, 2007

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And a good Monday morning to all of you joining from the west coast drive time with the Wonder Weasel and Johnny Show!

Editors Note: Campfire takes no responsibility for the remarks made by Highly Targeted on Friday when he suggested that the divorce proceedings mentioned in the cease and desist order we got last week were caused by Homeless Frank meeting the mother of Daphne. Such a meeting has, to the best of our knowledge, not occurred. All comments are the contestant’s own.

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Because of issues between her parents, Daphne is no longer able to join us as a contestant but we’re pleased to announce we’ve secured Steve Hall from Adrants to fill in for the week. Great to have you Steve, now lets get down to the nitty gritty of fun with marketing.

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Fake Steve Jobs is suffering a brand identity crisis this morning after being outed by a reporter from the New York Times. What sort of spin would you give FSJ to help him overcome the deficit of being found out?

The Campfire Marketing Game Show Day 14

Friday, August 3rd, 2007

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Sorry about the lack of an update yesterday but we’ve had some news come down the pike that changes things up a little.

Yesterday we got served this cease and desist letter from the attorney of the little girl’s Dad.

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(click the thumbnail to see full size.)

So until we figure out what to do I guess today’s question is….is it our fault that Daphne’s parents are divorcing?

The Campfire Marketing Game Show Day 13

Thursday, August 2nd, 2007

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Welcome back to the game show that wants to get to the center of the tootsie pop in 2 licks!

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Adage reports this morning that the creator of the Oscar Mayer “My bologna has a first name” ad campaign has died. What would be a good theme song for his funeral?

Campfire Marketing Game Show Day 12 - Results!

Wednesday, August 1st, 2007

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Today we asked our contestants to try and correctly ID which Campfire employees worked in what department. Let’s see how they did.

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targeted-answer.jpg Highly Targeted: This kind of exploitation is exactly why I sold only my NON-personally identifiable data. You guys have no shame, huh? I’ll play along, though. Let’s go with A and E as the account people (lots of pep). C and D creative (whiteboards in the background). B and F production (clearly thinking about their next bit of code). And for extra credit may I point out that the dude with the backpack in Jeremiah’s flickr pic that always shows up on your site looks an awful lot like Frank. (Editors note: For the record, the guy in that photo is one of the partners, Gregg, not a homeless guy with a lot on his mind…although sometimes the distinction is blurry.)

daphne-answer.jpg Daphne the 5 year old: Will they be my friends too? Or will they ask more dumb questions? Why does that lady at the top always giggle when I see her?

frank-answer.jpg Homeless Frank: Them some hot looking broads but all the guys look like assholes. Reminds me of some of the idjits I dealt with in the army. Kinda guys that somehow manage to make you take point every single time you trot out into the jungle. I wouldn’t trust a single one of ‘em.

We also had a mystery contestant today named “Dubya!”

wanswer.jpg Dubya A. account person. look at her!

B. Production. does she ever sleep?

c., d., e., f. - creative, creative, production, production.

The correct answers were: A. accounts, B. production, C. accounts, D. accounts, E. production, and F. creative

Tune back in tomorrow for another exciting question!

(Got a question for our trio? Leave it in our comments to join in the marketing frenzy! Confused? Click here to see the madness from the beginning.

The Campfire Marketing Game Show Day 12

Wednesday, August 1st, 2007

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Welcome back to the game show that wants to spay Rap Cat!

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Take a look at some of the bright and cheerful workers here at Campfire on this Wednesday morning.

Now using the letters, try to match their face with the department they work in. Are they either a creative, working in production, or an account person?

Campfire Marketing Game Show Day 11 - Results!

Tuesday, July 31st, 2007

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The question: What’s an effective price strategy for your new unicorn clothing start up business?

targeted-answer.jpg Highly Targeted: Take the easy (er, efficient) way out and let the market price ‘em for you. Auctions are all the rage these days. Create an eBay store and see where you net out. Make sure to set your reserve price so you cover your costs. I am living proof that the model works. I would’ve way underpriced my data had I tried to sell it to you at a flat rate.

daphne-answer.jpg Daphne the 5 year old: Firstest, you gotta find out the cost of materials as opposed to how much labor it’s gonna be. Then you work out the cost of how many units…..wait, did you say unicorns? Cause it don’t matter with unicorns cause they’re magic!

frank-answer.jpg Homeless Frank: Don’t give me that bullsh*t. Unicorns don’t wear dresses.

The Campfire Marketing Game Show Day 11

Tuesday, July 31st, 2007

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Welcome back to the game show that thinks the web 2.0 is more Lawrence Welk than Punk Rock.

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You make dresses for your unicorn dolls. One day you’re struck by a notion that you think will help take down the American Girl Dollopoly….Unicorns and Unicorn Clothing! All your friends tell you what a great idea it is.

Here is the breakdown of your market

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How do you determine an effective price strategy?



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