The question: Now that the US Army is installing video games as advertising, what are some other government services that could stand to get the arcade treatment?

Highly Targeted: How about an EPA Reduce, Reuse, Recycle Game? It could be like the old Paperboy video game where you cruise around the neighborhood but instead of delivering papers, you’re picking them up!

Daphne the 5 year old: Mommy says guns are bad and I can’t play with them. Daddy plays video games when he thinks I’m asleep. Is Daddy bad?

Homeless Frank: Only game I ever gave a rats ass about was bowling. I still like to do it but the cops yelled at me last time I tossed one down Canal at them godd*amned cats.

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Welcome back to week 3 of the game show that thinks synergy is just a fancy name for getting lucky.

Joystiq recently announced that the U.S. Army is taking its popular video game into the arcades as a stand alone unit. This has to be one of the first times that a marketing campaign has asked its audience to pay for the privilege of viewing its advertising.

Thinking forward, what are some other government services that could turn its advertising into a video game you’d pay to play?

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Today’s questions involved the sorta viral “Puppet Agency” and were as follows;

1. How many hours do you think it took these guys to decide that they weren’t going to use real puppets for a show called “Puppet Agency?”

2. If the work done for this show was billed to a client, how much would it cost?

3. Blue Sky Advertising, who created the videos, states that the Web installments underlined how some agencies become puppets that don’t recognize problems and deliver “ridiculous ideas that waste time because they didn’t check with the client.” Does this ring true or was it just a gimmick to gain attention that is no where near as well thought out and executed as a marketing game show?

Highly Targeted: 1. Well, that has more of a ring to it than Doll Agency which some people might confuse with that awful feline-themed reality TV show.

2. Probably less than the change ole Frank’s got stashed in his collectible Shrek cup from McDonald’s. Which leads me to…

3. Clearly these guys don’t have enough client billable work or else they wouldn’t have time to play with dolls.

Daphne the 5 year old: Oh I like puppets….You big fat liar, these are dolls! Why are they yelling? Are they daddy’s bosses?

Homeless Frank: You made me walk up the stairs to look at this? I don’t understand you people. You say I gotta work for my beer but then you make me look at this g*ddamn stupid bullsh*t. What kinda jobs do you people have? I can’t believe you get paid for this crap.

We also had a mystery player named Matt who stopped by!

Matt 1. 13 focus groups in New Jersey

2. Real costs: $7.00, Billable cost $700,000

3. That answer was crapped out by planning in a powerpoint document long after the the thing was shot.

And on that happy note, we’ll sign off on week 2 of the Campfire Marketing Game Show. Be sure to check back in Monday morning for much more of the same!

(Got a question for our trio? Leave it in our comments to join in the marketing frenzy! Confused? Click here to see the madness from the beginning.

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We’re back with the game show that looks up to Copyranter in a “older brother who tells our parents off and does drugs while listening to Led Zep in his dark bedroom” sorta way.

Another day in our descent into the hell of marketing. Never get off the boat….now onto question 9!

Adland invites us to take a gander at the oh so wacky “Puppet Agency” website that uses cutting edge humor to poke fun at all the old chestnuts of working in advertising. Here’s an typical episode.

Now answer the following questions:

1. How many hours do you think it took these guys to decide that they weren’t going to use real puppets for a show called “Puppet Agency?”

2. If the work done for this show was billed to a client, how much would it cost?

3. Blue Sky Advertising, who created the videos, states that the Web installments underlined how some agencies become puppets that don’t recognize problems and deliver “ridiculous ideas that waste time because they didn’t check with the client.” Does this ring true or was it just a gimmick to gain attention that is no where near as well thought out and executed as a marketing game show?

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The question: How much does it cost to reach 1000 consumers with a magazine that charges $47,000 for a full page ad? The magazine has a circulation of 1,200,000, and it’s assumed that each copy is passed along 3 times.

Highly Targeted: Too much. If a tree falls in a forest and nobody hears it, does it really make a noise?
P.S. define “reach”
P.P.S. $13, right?

Daphne the 5 year old: What’s a magazine?

Homeless Frank: If it’s below freezing outside it takes about 10 New York Times or 25 copies of Hustler to stay warm. You get up to 40 degrees, maybe half that….

That’s all for today folks! Be sure to tune in tomorrow for another exciting advertising question on the Campfire Marketing Game Show!

(Got a question for our trio? Leave it in our comments to join in the marketing frenzy! Confused? Click here to see the madness from the beginning.

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We’re back with the game show that’s new and improved with 10 percent more fiber!

Another day, another marketing question designed to test the nerves of our contestants. Its time for question number 8!

8. How much does it cost to reach 1000 consumers with a magazine that charges $47,000 for a full page ad? The magazine has a circulation of 1,200,000, and it’s assumed that each copy is passed along 3 times.

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The question: Why has marketing industry blogs, magazines and websites turned against Second Life so fast?

Highly Targeted: Marketing fads come and go faster than Lindsay Lohan chasing her assistant’s mom. And that goes double on the Internet. Marketers are starting to look like a cross between ambulance-chasing lawyers and lasik-surgery eye doctors, what with all the scrambling to plaster ads everywhere the eyeballs are going. They’ll never catch me, though! I’m taking my advertising consumption into my own hands (still can’t believe you guys forked over $355 for my data!

Daphne the 5 year old: Penguins are boring, I’m on Facebook! Want me to add you as a friend?

Homeless Frank: You think I got time to be down at the library looking up at these internets? You think some godd*mn food fairy comes down from the sky and stuffs steaks and homefries in my pockets? Got no time for this foolishness. You bastards started that page for me but it ain’t like I know what the hell is going on there. What’s it gonna take to get a g*ddamn cheeseburger out of this deal?

That’s all for today folks! Be sure to tune in tomorrow for another exciting advertising question on the Campfire Marketing Game Show!

(Got a question for our trio? Leave it in our comments to join in the marketing frenzy! Confused? Click here to see the madness from the beginning.

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Welcome back to the gameshow that plans to take over the corner office when you’re not looking.

The day dawns fresh as a newborn kitten and finds us at question #7

Quickly skim these articles on the old and tired marketing sensation of Second Life that everyone hates and no one should use. (here, here, here, and here) Hey, where did all the love go?

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The question: Is Second Life and virtual worlds the next big thing to marketers?

Highly Targeted: I can’t figure out how to make my Avatar fly straight much less visit some far out Comcastic Island. I don’t see Second Life ever being a mass marketing tool but it’s a great way to reach an engaged audience of hard core techies and gamers (which ain’t me, babe).

Daphne the 5 year old: I like video games! I have a penguin online. His name is Charlie and he has a cold nose! I just bought him a rocking chair for his igloo.

Homeless Frank: W W W dot I Don’t Give A F*ck dot com

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Welcome back to the gameshow that just pitched to the client wearing a t shirt thats says, “I Hate People.”

Well enough with the dilly dally, lets get onto question #6.

Quickly skim these glowing, positive reviews all about that new marketing sensation, Second Life. (Here, here, here, and here) Is Second Life and virtual worlds the next big thing to marketers?

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