Undead and Loving It I'm fascinated by the complexity of this. Every time I think about just staying in the financial comfort of corporate marketing (screw the useless Radio-TV-Film...
I love baseball. It’s the perfect blend of nuance and number-crunching. GDIP, WHIP and BABIP. Deep flies to left field to score a runner from third, long leads off first that draw a throw from the catcher.
And then I catch the Home Run Derby last night. All sizzle and no steak, the marketing equivalent of a :30 spot in the Super Bowl. Sure, it’s fun to laugh at anthropomorphic animals, beer-hungry fools, and women who bathe in peanuts to make men swoon. But I still prefer more compelling entertainment: the complex conversational sell, the pitcher who can induce the double play, the brand story infused with character and nuance, VORP over HRs.
So let’s enjoy Josh Hamilton’s epic performance (he really was mashing the ball!). But let’s also remember that his team, the Texas Rangers, still can’t pitch a lick and haven’t made the playoffs in nearly a decade.
For more interesting baseball content, check out this DIY segment from My Home 2.0. It features Ryan Howard of the Phillies (a monumental slugger) and a bat we hacked to measure his swing speed.
This truck was spotted making deliveries on White Street. I’m not accusing anyone at Campfire of being a vampire just yet, but I honestly can’t recall the last time I saw Brian Cain out in the daytime…
How’s it done? Teddy uses Twitter and a Ustream feed to provide live video of Teddy speaking your tweets. Created by our own Tech Gurus, Lloyd Emelle and Alison Lewis. Build your own in a few quick steps, see the DIY
Rob Norman wrote a fascinating piece on his On Demand blog, taking a stab at how we’ll create, consume, and measure media in the future. From where we sit, his “Work of Fiction” doesn’t seem all that fictional at all.
We know that content is migrating to smaller and smaller screens, that distribution channels are expanding faster than the content creators’ ability to fill them, and that looking at small screens the same way we look at TV and movie screens is a fatal flaw.
As we’re hearing from our friends on the brand side and on the entertainment side, everyone is gearing up to deliver entertainment to mobile phones, computer screens, digital readers, etc. in the ways that people are consuming content today. The real issue–and what makes Rob’s post so prescient–is predicting how we’ll leverage all these platforms to tell brand and entertainment stories tomorrow.
Wayne Gretzky’s cliche’d aphorism applies here: “I skate to where the puck is going to be, not where it has been.” Yoda couldn’t have said it any better.
As many of you may know, a chemical reaction occurs when you drop a mentos into a certain coca cola product. It was quite the craze some months ago and there was an explosion of user generated content surrounding the “experiment“. We touched on it as well.
Well, it’s back. Belgium students, 1500 to be exact, set up a record-breaking event in which the largest number of Mentos geysers ever erupted at the same time in the same place occurred. The above is a picture of the set up, and the result can be seen after the jump.
It kind of reminds me of an idea we once had. I think we should sue…. or at least asked to be participate next time.
Story break and pictures courtesy of Telegraph.co.uk. Explosive pictures after the jump (more…)
Tomorrow I am moderating a breakout session at Authentic Communications 2008 on Convergence. If you are attending, drop by and say hello! The session is from 3:00 PM - 3:50 PM. Here are the details.
Breakout Session 4: Convergence - Leveraging data from other communications disciplines form more effective integrated programs
Moderator: Mike Monello, Director, Campfire
Bruce Kasanoff, Co-Founder, Multiverse Labs
Darren Marshall, Senior Vice President, Research, rEvolution
I’m speaking on the following panel tomorrow at PSFK Conference New York:
Tomorrow’s TV
How has digital changed the delivery, content, sponsorship and future of television? Florian Peters leads a panel of industry experts that includes Mike Hudack (Blip.TV), David Cohn (Vice TV), and Mike Monello (Campfire) discuss the opportunities and challenges.
This is a fantastic conference. Everywhere you go you meet smart, inspired thinkers from diverse backgrounds. The panels have been generally excellent, but this afternoon’s Social Media Metrics panel took a dive when the moderator didn’t um… join the conversation. About 30 minutes in, the discussion, advertised as intermediate level, was still covering the same old “you need to be engaging social media” ground when someone from the audience stood up and asked the panelists to get onto the metrics portion of the program. The moderator responded “we’ll get to that in a little bit,” and this was after trying to push his question off to the end. How very old-media.
The audience soon turned on the panel, and the energy in the large room turned dark. I had no idea what was going on until just now, reading through the back channel meebo chat log. From here on out, I’m bringing my laptop to everything.
Later this evening, I schooled Jeremiah in foosball before ducking into the World Premiere of Not Your Typical Bigfoot Movie. The organizers wrongly placed it in their midnight section, but this isn’t a goofy cult oddity. Bigfoot is a touching character study of two best friends who are passionate about Bigfoot research and crave legitimacy for their work. It’s a fantastic documentary and worth seeking out at your local film festival. Check out the trailer below.
Tomorrow I plan on more panels, meetings, and BBQ!
