Press
You Have Been Warned!
Thursday, July 17th, 2008
The New York Times featured a story about Campfire’s latest work for HBO in its July 15th edition. The article, “The Vampires Are Coming, but Only After Months of Warnings”, was written by Douglas Quenqua and touches on how HBO and Campfire have been stirring up fans for “True Blood,” HBO’s new Alan Ball series. Along with a great introduction of Campfire’s doings so far, the piece also includes a great preview of what to expect from the campaign in the months to come.
Mad Scientists Storytellers
Thursday, June 12th, 2008
Campfire was featured in London’s Creative Review Magazine in an article called “The Rise and Rise of the New Mad Men”. The piece, written by Eliza
Williams, speaks about the resurgence of the New York advertising scene, which thanks to a handful of independent shops with a greater focus on marketing beyond the traditional, has “brought New York back”. The piece explores the new advertising environment and how shops like Campfire are helping brands to explore alternative and effective ways to reach the new consumer audience.
the rise and rise of new mad men
“New York is really the centre in terms of new marketing.” agrees Steve Wax of brand entertainment agency Campfire, which aims to create ‘interactive stories’ for its clients, rather than traditional campaigns. “A lot of young people who came out of art schools, did independent films and then needed to earn a living are now in marketing here. And a lot of young people at agencies left and started their own agencies. It was so quiet here, and suddenly it exploded in frustration.”
Everyone’s loving My Home 2.0’s Twittering Teddy!
Monday, June 2nd, 2008Our Verizon Fios Gurus transformed an animatronic bear into a social networking, live streaming phenomenon.
MARKETING THE BROADBAND TRIPLE PLAY
Friday, April 11th, 2008
On the direction of how marketers should approach the ever-spreading voice/video/internet services through more sophisticated and targeted marketing, Campfire’s My Home 2.0 campaign is recognized for it’s illustration of ‘real’ impact of technology.
Marketing the Broadband Triple Play
Broadband is now no longer simply a technological upgrade from dial-up, but a conduit for a host of communication and entertainment services – the so-called triple-play of voice, video and Internet. It therefore requires more sophisticated and targeted marketing. …Marketers should never steer too far away from what is essentially important for everyone. Verizon’s My Home 2.0 campaign which shows how a family’s life can be transformed by upgrading the family home to the latest technology, provides a good example of how to best illustrate the ‘real’ impact of new technology.
Adage’s Hottest Digital Agencies Around
Saturday, October 27th, 2007
Campfire has been sizzling hot these days. As our friends from Advertising Age point out, Campfire does it all- branded entertainment, digital media, social networking, etc. But really, that pales in comparison to the fierce pose Mike is striking for the camera. Bravo to you Mike, bravo.
FiOS! Coming To A ‘Burb Near You
Tuesday, October 2nd, 2007 
Campfire’s efforts towards Verizon FiOS grabs attention from AdWeek and local regions across the NorthEast. The new technology makeover TV show along with block parties and website shows promise in reaching consumers through a marketing makeover.
Technorati Tags: Adweek, FiOS, marketing, Social Media, Social Networks, Verizon
Promicin - which side are you on?
Tuesday, June 26th, 2007
Pro-, anti-, or neutral? The plethora of videos constituting Campfire’s Promicin campaign assist viewers in choosing for themselves which side of the battle they are on.
Technorati Tags: Campfire, Marketing News, net marketing, social media, Television, Viral Marketing
Promise for Promicin
Tuesday, June 26th, 2007
Campfire’s recent multimedia effort for The 4400 continues to build positive buzz promoting the show’s fourth season.
The 4400 Campaign: Interactive Eminence
Tuesday, June 26th, 2007
Campfire’s current campaign for The 4400 focuses on involving viewers in the seemingly realistic battle over Promicin. The effective campaign caught the attention of AdCritic.com, which recently boasted the virtual Promicin crusade…
