We have worked with many of the most powerful brands in the world across several industry verticals...
HBO needed to raise awareness for it’s new show "Game of Thrones", an adaptation of George RR Martin’s epic fantasy novels. To do this, Campfire brought the world of Westeros to life through a series of interactive experiences based around the 5 senses. The novels already had a passionate and connected fan base, so our strategy was to activate those fans and have them broadcast their excitement to a wider audience.
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Harley-Davidson wanted to create an interactive fan destination to bring their timeless American brand to life. To do this, Campfire created The Ridebook, a social engagement platform that gives a new generation a voice to experience motorcycle culture on their terms. Campfire brought together an all-star team of prevalent artists and bloggers to produce authentic videos, photo albums and more to inspire conversations.
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Discovery Channel needed to reignite interest in their 22-year-old Shark Week programming block. Campfire created Frenzied Waters, a transmedia experience that used influencer outreach, Facebook Connect and a chilling website to bring the visceral terror of a shark attack directly to its audience.
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HBO needed its new drama "True Blood" to be a mainstream hit, despite its niche subject matter. Campfire activated audiences already interested in the show's overarching topics, using their evangelistic support to lay the groundwork for a mass-market push.
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Discovery Channel wanted to make the second season of 'The Colony' relevant for a new, socially connected audience segment. Campfire created a two-week campaign that told the catastrophic back-story of 'The Colony' in a very personal, shareable way.
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Verizon FiOS offers better HDTV picture and the fastest Internet, but low-tech suburban families, Verizon's largest target, weren't seeing the benefit of upgrading to FiOS. Campfire created a marketing platform to demonstrate the benefits of FiOS, allowing neighborhoods to interact with, and better understand, the reasons to switch.
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Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and reinvigorated the Snapple community.
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When Audi released the A3, a premium compact car loaded with innovations, it desperately needed to connect with prospective buyers, namely highly affluent, tech-savvy young men. Campfire devised "The Art of the Heist", an immersive 24-hour-a-day alternate reality experience that used the target market's web-addicted tendencies to play out a mysterious storyline over multiple platforms.
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PBS wanted to activate passionate fans and turn their Facebook page into an active community to drive social growth. Campfire concepted the PBS Like Drive, which invited fans to support their favorite PBS programs. Pledging “likes” lead to unlocking exclusive video content on PBS's Facebook wall. The week-long program tapped into PBS’s existing structure for public support and adapted it to the current social atmosphere.
A&E needed to launch their new drama, an adaption of Stephen King's Bag of Bones, in a way that would not only create buzz among King fans, but also build a mass audience for the show. Campfire created Dark Score Stories, an interactive narrative prequel set in Dark Score Lake, Maine. The characters of the town were brought to life through a series of eerie animated images, striking black-and-white stills and audio interviews.
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FX Networks wanted to ignite influential fan cultures and communities, build buzz and drive viewers to tune into the premiere of their new property, American Horror Story. Campfire designed You’re Going To Die In There, a digital house tour with a twist. Using strategic fan engagement techniques, we invited communities behind closed doors to explore the house’s hidden rooms and discover physical and digital artifacts revealing the intimate details that fueled 6 decades of murder, lust, perversion and betrayal.
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We are well-regarded within the industry, receiving numerous awards for innovative and creative campaigns...