Shots magazine sat down with Campfire and profiled the agency’s culture of storytelling. “I think for Campfire, one of the key philosophies is making something that we believe will work in the absence of media – that there’s a reason people want to experience this.”
‘The Wall Street Journal’ speaks with fans who came out to to get ‘Game of Thrones’ tattoos. “I wanted to pledge my allegiance to the Targaryens,” said Stephen Tatarian, a 34-year-old restaurant owner from Elmhurst, N.Y., referring to one of the show’s seven medieval “houses.”
‘Hollywood Reporter’ announces Campfire’s collaboration with A&E for the launch of their upcoming miseries ‘Bag of Bones’. “The online destination will delve deeper into the setting and characters of Bag of Bones through interviews, oral histories and black-and-white photographs. Each vignette will offer a glimpse
Campfire is featured in Mediapost‘s exploration of innovative digital shops, and the transformation of storytelling. “Campfire’s particular contribution to the craft of storytelling is the art of using one media to send audiences to another, all the time moving the story forward…” Read the entire
Mike Monello’s recent piece in OMMA Magazine discusses the importance of storytelling in today’s hyper connected world. “For a marketing campaign, this means creating and facilitating multiple consumer experiences, using as many channels as appropriate, online and offline. Give people the raw materials to piece
