Shots magazine sat down with Campfire and profiled the agency’s culture of storytelling. “I think for Campfire, one of the key philosophies is making something that we believe will work in the absence of media – that there’s a reason people want to experience this.”
‘MediaPost’ explores how Campfire tapped into fan camaraderie in the ‘Pledge Your Allegiance’ campaign. “One thing we’ve learned from past fan activations is that, as much as fans like to connect with brands, what they love MOST is connecting with each other…” Read the entire
‘Fast Company’ explores Campfire’s collaboration with HBO to launch the second season of ‘Game of Thrones’. “Campfire has put together an extensive campaign, inviting fans to align themselves with their favorite noble house in Westeros, by pledging allegiance…” Read the entire article at the link
‘OMMA’ Magazine selected Campfire as the 2011 small agency of the year. The event will take place in New York on January 30, 2012. “Campfire tends to see every channel — whether print, video or social — as a unique canvas for telling a single
‘The New York Egoist’ discusses how Snapple’s recently launched website shows a commitment to the brand’s growing social presence. “The website allows users to engage with Snapple content in a variety of ways: games, video, events and more….The site also aims to create community by
