Campfire Press & News

Setting Up Camp

Jakub Popadiuk — Fri, 16 Mar 2012 17:13:01 +0000

Shots magazine sat down with Campfire and profiled the agency’s culture of storytelling.

“I think for Campfire, one of the key philosophies is making something that we believe will work in the absence of media – that there’s a reason people want to experience this.”

Read the entire article at the link below.

Setting Up Camp – shots magazine

‘Game of Thrones’ Fans Pledge Family Loyalty With Tattoos

Jakub Popadiuk — Thu, 15 Mar 2012 20:56:30 +0000

‘MediaPost’ explores how Campfire tapped into fan camaraderie in the ‘Pledge Your Allegiance’ campaign.

“One thing we’ve learned from past fan activations is that, as much as fans like to connect with brands, what they love MOST is connecting with each other…”

Read the entire article at the link below.

‘Game of Thrones’ Fans Pledge Family Loyalty With Tattoos – MediaPost

Fantasy Fans Play Permanent ‘Game’

Jakub Popadiuk — Thu, 15 Mar 2012 17:26:37 +0000

‘The Wall Street Journal’ speaks with fans who came out to to get ‘Game of Thrones’ tattoos.

“I wanted to pledge my allegiance to the Targaryens,” said Stephen Tatarian, a 34-year-old restaurant owner from Elmhurst, N.Y., referring to one of the show’s seven medieval “houses.”

Read the entire article at the link below.

Fantasy Fans Play Permanent ‘Game’ – The Wall Street Journal

Think You’re A Devoted “Game Of Thrones” Fan? How About A Tattoo?

Jakub Popadiuk — Thu, 15 Mar 2012 16:33:54 +0000

‘Fast Company’ explores Campfire’s collaboration with HBO to launch the second season of ‘Game of Thrones’.

“Campfire has put together an extensive campaign, inviting fans to align themselves with their favorite noble house in Westeros, by pledging allegiance…”

Read the entire article at the link below.

Think You’re A Devoted “Game Of Thrones” Fan? How About A House Of Lannister Tattoo? – Fast Company

‘OMMA’ Selects Campfire as Small Agency of the Year.

Jakub Popadiuk — Thu, 12 Jan 2012 12:00:09 +0000

‘OMMA’ Magazine selected Campfire as the 2011 small agency of the year.

The event will take place in New York on January 30, 2012.

“Campfire tends to see every channel — whether print, video or social — as a unique canvas for telling a single connected story.”

Read the entire article at the link below.

‘OMMA’ Magazine selects Campfire as Small Agency of the Year – OMMA Magazine

Snapple Launches New Website From Campfire

Jakub Popadiuk — Mon, 28 Nov 2011 20:32:06 +0000

‘The New York Egoist’ discusses how Snapple’s recently launched website shows a commitment to the brand’s growing social presence.

“The website allows users to engage with Snapple content in a variety of ways: games, video, events and more….The site also aims to create community by inviting users to share their personal stories and experiences with Snapple.”

Read the entire article at the link below.

Snapple Launches New Website From Campfire – The New York Egoist

Dark Score Stories Provides Puzzles for Stephen King Fans

Jakub Popadiuk — Tue, 22 Nov 2011 17:44:12 +0000

‘Wired’ Magazine discusses Dark Score Stories.

“High fidelity black-and-white images shot by award-winning photojournalist Joachim Ladefoged provide artful glimpses into life at Dark Score Lake, complemented by audio interviews with the local townsfolk featured in seven separate sections of the site.”

Read the entire article at the link below.

Dark Score Stories Provides Puzzles for Stephen King Fans – Wired Magazine

Stephen King fans should peek into ‘Bag of Bones’ website

Jakub Popadiuk — Sun, 20 Nov 2011 21:09:23 +0000

‘The Los Angeles Times’ explains how hardcore Stephen King fans will “take a shining” to Dark Score Stories.

“More than a simple preview of the haunted and haunting ‘Bag of Bones’… Dark Score Stories has sly and subtle nods to King’s novels and short stories tucked into the corners of photographs on the site — there are about 150 references in all as well as some puzzles hidden away that we wouldn’t dream of spoiling here.”

Read the entire article at the link below.

Stephen King fans should peek into ‘Bag of Bones’ website – The LA Times Hero Complex

Transmedia Legitimation: Dark Score Stories and the A&E Brand

Jakub Popadiuk — Sat, 19 Nov 2011 17:08:56 +0000

‘Cultural Learnings’ dives deep into the world of Dark Score Stories.

“visitors to the site will find something different from the traditional “viral” product, something that’s comprehensive and detailed rather than something designed to capture a moment in the zeitgeist.”

Read the entire article at the link below.

Transmedia Legitimation: Dark Score Stories and the A&E Brand – Cultural Learnings

Stephen King’s “Bag of Bones” Gets A Creepy Backstory

Jakub Popadiuk — Sun, 13 Nov 2011 15:47:57 +0000

‘Fast Company’ explores Darkscorestories.com, focusing on how it was designed to appeal to multiple layers of audience.

“The visuals and narrative are intriguing enough to appeal to a broader audience, but for the hardcore Stephen King fans who want to dig deeper there is so much more to discover.”

Read the entire article at the link below.

Stephen King’s “Bag of Bones” Gets A Creepy Backstory – Fast Company