‘The New York Egoist’ discusses how Snapple’s recently launched website shows a commitment to the brand’s growing social presence. “The website allows users to engage with Snapple content in a variety of ways: games, video, events and more….The site also aims to create community by
‘Wired’ Magazine discusses Dark Score Stories. “High fidelity black-and-white images shot by award-winning photojournalist Joachim Ladefoged provide artful glimpses into life at Dark Score Lake, complemented by audio interviews with the local townsfolk featured in seven separate sections of the site.” Read the entire article
‘The Los Angeles Times’ explains how hardcore Stephen King fans will “take a shining” to Dark Score Stories. “More than a simple preview of the haunted and haunting ‘Bag of Bones’… Dark Score Stories has sly and subtle nods to King’s novels and short stories tucked into the corners of
‘Cultural Learnings’ dives deep into the world of Dark Score Stories. “visitors to the site will find something different from the traditional “viral” product, something that’s comprehensive and detailed rather than something designed to capture a moment in the zeitgeist.” Read the entire article at
‘Fast Company’ explores Darkscorestories.com, focusing on how it was designed to appeal to multiple layers of audience. “The visuals and narrative are intriguing enough to appeal to a broader audience, but for the hardcore Stephen King fans who want to dig deeper there is so
