This month marks the first anniversary of the Campfire newsletter.

At Campfire we cherish our close-knit working environment and believe it's a large part of our identity. We wanted to share this sense of community with you by having members of our team let you know what's been inspiring them recently.


Noisy Jelly

Noisy Jelly is a game/instrument where players cook gelatin musical instruments and play them on a capacitive sensor board. The game is delightful—just watching the video makes me smile! It inspires creative play, provoking new ways of thinking about what a musical instrument can be and demonstrates the transforming power of accessible "maker" technology such as the easily programmable Arduino chip. I just want to grab a kit and go make beautiful gelatinous music with my kids.

Mike Monello
Chief Creative Officer
@mikemonello

Music Sparks Life

In this video we see how an iPod changes the communication behavior and overall demeanor of a man named Henry. Once the evil advertiser in me gets past seeing this as a great Apple commercial, I see it as a reminder to think of ways we can repurpose products and technology to benefit others. And of course, how awesome music is.

This video is part of a documentary called "Alive Inside" that's supposed to be out soon and there's also a link to donate your old iPods if you'd like.

Jackie Blaze
Art Director
@jackieblaze


Francesca Woodman Exhibit

Inspiring, beautiful and haunting are all words I would use to describe the images in Francesca Woodman's retrospective at the Guggenheim. Her work is incredibly sophisticated for a woman who was so young when she produced it. The images have both a classical and contemporary feel, that invites interpretation, highly recommend it for any one interested in photography.

Christopher Mclallen
Senior Producer
@cmclallen

New Dads Are Big-Time Social Media Users

As my first baby just arrived, my husband's social media behavior has definitely been picking up. He's not starting a blog or anything too adventurous, but as this study suggests he was posting updates on the upcoming arrival, "liking" friends' family pictures and thinking about his son's first apperance on Facebook. This emarketer report explores how brands can begin a conversation with these "new millennial dads."

Simone Oppenheimer
Director of Business Development
@simone_says


Fat Cap

This worldwide street art gallery reminds me why the internet is awesome. Not only is the art itself impressive, but also the effort and collaboration of fans around the world—the sense of community to come together and create this archive. More fun than Words With Friends.

Dmitri Nessas
Assistant Account Executive
@Epifat

John Cleese on Creativity

How many account executives does it take to change a lightbulb? British actor and Monty Python member John Cleese has the answer in this lecture from 1991, along with some good advice on how to be more creative.

Dylan Werner
Designer





The Electricity of A Truly Magical Experience

Communication Arts chats with Steve Coulson, Creative Director at Campfire, about magic, the industry, creativity and the importance of showers.


The Young Influentials – Adweek Picks 20 Under 40 Who Are Wicked Smart and Rebooting Your World

We were honored to have our COO, Jason Sutterfield, make the list. And to think, this came out before he got his Game of Thrones tattoo.


Transmedia Talk 41 – The Year in Review, Part 2

This edition of Transmedia Talk beings with a discussion of our campaign for A&E's Bag of Bones.


On April 23 Steve Coulson will be discussing our work on Game of Thrones at Tribeca Film Institute's Interactive Day.





2012 Webby Awards

Official Honoree, Television Category



2012 Internet Advertising Competition

Best Media Website



Campfire helped HBO launch the second season of Game of Thrones. Our campaign invited fans to "Pledge Your Allegiance" to their favorite noble House of Westeros through social platforms.

In an exclusive one-day event to make the ultimate pledge Campfire and HBO partnered with renowned tattoo artist, Ami James, to give out exclusive Game of Thrones tattoos to the first 50 fans who came out.



Fantasy Fans Play Permanent "Game"

Wall Street Journal


Think You're A Devoted "Game Of Thrones" Fan? How About A House Of Lannister Tattoo?

Fast Company


'Game of Thrones' Fans Pledge Family Loyalty With Tattoos

MediaPost



Want to know more?

If you've stumbled on to this newsletter and you're not currently a client of Campfire, we'd love to hear from you. Shoot Simone Oppenheimer an email – she loves to talk new business. Rather hear a friendly voice? Give Simone a call at 646.837.0337.

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©2012 Campfire All rights reserved. 62 White Street, New York, NY 10013