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This month marks the first anniversary of the Campfire newsletter.
At Campfire we cherish our close-knit working environment and believe
it's a large part of our identity. We wanted to share this sense of
community with you by having members of our team let you know what's
been inspiring them recently.
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Noisy Jelly is a game/instrument where players cook gelatin musical
instruments and play them on a capacitive sensor board. The game is
delightful—just watching the video makes me smile! It inspires
creative play, provoking new ways of thinking about what a musical
instrument can be and demonstrates the transforming power of accessible
"maker" technology such as the easily programmable Arduino chip. I just
want to grab a kit and go make beautiful gelatinous music with my kids.
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In this video we see how an iPod changes the communication behavior
and overall demeanor of a man named Henry. Once the evil advertiser
in me gets past seeing this as a great Apple commercial, I see it
as a reminder to think of ways we can repurpose products and
technology to benefit others. And of course, how awesome music is.
This video is part of a documentary called "Alive Inside" that's
supposed to be out soon and there's also a link to donate your old
iPods if you'd like.
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Inspiring, beautiful and haunting are all words I would use to describe
the images in Francesca Woodman's retrospective at the Guggenheim.
Her work is incredibly sophisticated for a woman who was so young when
she produced it. The images have both a classical and contemporary
feel, that invites interpretation, highly recommend it for any one
interested in photography.
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As my first baby just arrived, my husband's social media behavior
has definitely been picking up. He's not starting a blog or anything
too adventurous, but as this study suggests he was posting updates on
the upcoming arrival, "liking" friends' family pictures and thinking
about his son's first apperance on Facebook. This emarketer report
explores how brands can begin a conversation with these
"new millennial dads."
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Simone Oppenheimer
Director of Business Development
@simone_says
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This worldwide street art gallery reminds me why the internet is awesome.
Not only is the art itself impressive, but also the effort and collaboration
of fans around the world—the sense of community to come together and create
this archive. More fun than Words With Friends.
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Dmitri Nessas
Assistant Account Executive
@Epifat
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How many account executives does it take to change a lightbulb?
British actor and Monty Python member John Cleese has the answer
in this lecture from 1991, along with some good advice on how to
be more creative.
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Dylan Werner
Designer
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Communication Arts chats with Steve Coulson, Creative Director
at Campfire, about magic, the industry, creativity and the importance
of showers.
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We were honored to have our COO, Jason Sutterfield, make the list.
And to think, this came out before he got his Game of
Thrones tattoo.
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This edition of Transmedia Talk beings with a discussion of
our campaign for A&E's Bag of Bones.
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On April 23 Steve Coulson will be discussing our work on
Game of Thrones at Tribeca Film Institute's Interactive Day.
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Official Honoree, Television Category
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Best Media Website
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Campfire helped HBO launch the second season of Game of Thrones.
Our campaign invited fans to "Pledge Your Allegiance"
to their favorite noble House of Westeros through social platforms.
In an exclusive one-day event to make the ultimate pledge
Campfire and HBO partnered with renowned tattoo artist, Ami James,
to give out exclusive Game of Thrones tattoos to the first
50 fans who came out.
Wall Street Journal
Fast Company
MediaPost
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Want to know more?
If you've stumbled on to this newsletter and you're not
currently a client of Campfire, we'd love to hear from you.
Shoot Simone Oppenheimer an email –
she loves to talk new business. Rather hear a friendly
voice? Give Simone a call at 646.837.0337.
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©2012 Campfire All rights reserved. 62 White Street, New York, NY 10013
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