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Lost Remote recently profiled Campfire and discussed the social strategies behind some of our most successful TV campaigns.
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This is an excerpt of the full article
featured on Lost Remote.
Over the last few years, we've watched social TV
grow primarily through the rise of intense fan cultures that could
finally be heard louder than ever before across Twitter, Facebook,
Tumblr and more. There are now multiple data companies that specifically
track this phenomenon on a daily basis for brands and TV networks. It's
not always easy for networks to tap into these cultures in a strategic
and meaningful way. NYC-based Campfire has built an expertise in
understanding and working with the TV networks behind the most
passionate fan-bases.
(continued above)
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Campfire uses social storytelling, digital content
and physical experiences to help TV networks ignite fan cultures and
communities that they'll need to successfully launch a show or a new
season. Their Chief Creative Officer and Founding Partner Mike Monello
was a co-creator of The Blair Witch Project, which is credited in
large part for changing the way marketers used the internet for film and
TV marketing. Here's a snippet from The New York Times' technology
section:
After the success of The Blair Witch Project last year, it seemed
that anyone with a dream, a camera and an Internet account could get a
film made – or, at least, market it cheaply once it was made. After all,
if two 20-somethings could shoot a movie and then hype it online,
garnering phenomenal media attention and millions of dollars, why
couldn't the average Joe?
READ THE FULL ARTICLE
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