Steve Coulson, Campfire Creative Director, presents at TEDx Sheffield. He discusses the power of immersive brand experiences and the legacy of participatory storyworlds.

National Geographic Channel

Chasing UFOs

In 1977, scientists picked up a 72-second transmission from outer space – known as "The Wow! Signal." To build buzz for the premiere of the new National Geographic Channel series Chasing UFOs, Campfire designed "The Wow Reply" – a response on behalf of planet Earth that crowdsources the @reply and sends it into space.

• Twitter "Alien" Shout-Out
  Huffington Post
• Your Tweets to Be Beamed Across Space. Will ET RT?
  Mashable
• Beam Me Up, Scotty:Tweeting Into Space
  MediaPost

Harley-Davidson

Beyond the Hive

Campfire recently launched the latest installment of The Harley-Davidson Ridebook, a branded content and social engagement platform that seeks to inspire a new generation of riders by giving them a voice to speak about Harley culture.  This latest installment, Beyond The Hive, features Chef David Guas, on a tour through an artisanal honey farm and then cooking up a special recipe inspired by his ride.

USA Network

Political Animals

Campfire recently launched The Washington Globe, a weekly online "newspaper" to serve as a second screen companion piece to USA Network's new series Political Animals. The program brings the world of the show to life in the digital realm, helping fans navigate the complex world through compelling news features highlighting its characters.

• The Juiciest Fake Stories About Fake Politicians Are In Real Newspaper The Washington Globe
  Fast Company
• ‘Political Animals’ uses fictional news site to engage fans
  Lost Remote