The Weinstein Company’s Vampire Academy movie is based on a popular young adult book franchise spanning six titles and a spin-off series. With a vast, committed readership of loyal fans but a large moviegoing fan-base rife with fang fatigue we were challenged to bring a snarky, chic vampire world to life through social, shareable content.
To engage these new audiences and excite passionate fans we created the Tumblr, St. Vlad’s Gush, a gossip blog from the point of view of an anonymous, sophisticated vampire at the top of a prestigious academy’s social food chain.
Through Gush, we’ve established the world’s complex mythology with fun, bite-sized content: gifs, images, videos, playlists, fashion, make-up tips and more. Over time, the Tumblr establishes the snarky, sexy, action-packed world of Vampire Academy while promoting the movie’s upcoming release.
In addition to Gush, we manage the movie’s official Facebook page, where we entertain and educate an ever-expanding fan-base with breakthrough content, community management and cross-platform program design.
