Job Title
Sr Associate, Marketing Strategy & Analysis
Role
Community Manager
Job Summary
As the Community Manager, you are responsible for creating and growing
social communities. You pride yourself on staying current with the
latest social media trends and devleopments. You’re both creative AND
strategic. You can manage multiple activities such as monitoring,
listening, creating editorial content calendars, initiating
discussions, connecting with influencers, analyzing social activities
and generating reports. You are buttoned up and know how to pay
attention to the smallest of details.
Ideal candidate will have a proven track record developing,
maintaining and analyzing social media initiatives, a strong knowledge
of how to attract and retain a specific demographic, and, strong
recommendations speaking to a dedicated work ethic and commitment to
creating great work.
Experience working with Entertainment/Lifestyle brands and/or a
passion for movies a plus, but not required.
Responsibilities
- Act as a liaison between strategy and creative execution
- Assist with the definition, concepting, execution and
measurement of social media engagement programs, including
content calendars, influencer strategies, fan engagement
tactics, campaigns, contests and promotions, community and
advocacy programs, paid media and more.
- Provide continuous analysis and insights around the
performance of all social media engagement.
- Identify real-time trends and/or audience opportunities and
work with creative teams and client to rapidly create content
and engagement that is always in tune with our audience.
- Be able to assist in the creation of social amplification
programs, including paid and influencer based amplification.
- On occasion, directly interact with fans and followers on
social media channels.
Experience Guidelines
- Bachelor’s degree
- 2+ years of relevant experience
- Strong-to-expert knowledge of best practices on social media
platforms, especially Facebook, Twitter, YouTube,Tumblr,
and Instagram.
- Strong editorial writing skills
- Knowledge of digital PR and social marketing, with an
understanding of how to create engaging experiences and
articulate them through a multitude of social, digital and
mobile channels.
- Strong understanding of influencer strategies, including
outreach, local vs. media influencer approaches and media
partnerships
- Knowledge and passion for the latest trends and platforms in
social and mobile, including geo-social (LBS), media seeding,
the Facebook Open Graph and more.
- Experience with Social/Digital listening, tools, approaches
to measurement/metrics, reporting, etc.
- Strong communication and presentation skills
- Exceptional attention-to-detail
- Proven ability to perform in-depth analysis, compile and
interpret results
- Occassional travel required
To apply for the Community Manager role please send your resume to
jobs@campfirenyc.com