Art of the Heist

When Audi released the A3, a premium compact car loaded with innovations, it desperately needed to connect with prospective buyers, namely highly affluent, tech-savvy young men. Campfire devised "The Art of the Heist", an immersive 24-hour-a-day alternate reality experience that used the target market's web-addicted tendencies to play out a mysterious storyline over multiple platforms.

More Work