To promote Hunted, an upcoming global espionage series on Cinemax, Campfire designed a subversive campaign to determine if fans were among “the 1 percent that matters”. An immersive online experience acts as an elaborate recruitment test for the show’s clandestine security firm, Byzantium. The multi-layered test challenges emotional reactions, multi-tasking skills and subconscious instincts. Strategically placed posters raised awareness of the digital experience and helped the campaign go viral.

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