Television | Series: Fan Engagement
To celebrate AMC’s Immortal Universe at San Diego ComicCon 2023, we created an original immersive theatrical experience called “The Street of Immortality”. Fans were invited to explore an authentic recreation of turn-of-the-century New Orleans Storyville as seen in Anne Rice’s Interview with the Vampire, which we populated with magicians, musicians, dancers and street entertainers.
On their journey into our mysterious storyworld, they collected exclusive souvenirs and limited-edition premiums, including “The Elixir of Immortality,” in an enthralling tasting experience inside a hidden speakeasy. With a sold out ticket run, and set in a prime location across from the main convention center, fans voted it "The Best Offsite at San Diego Comic-Con 2023”.
Production Company: 3CS
What press said:
“Street of Immortality scared up a great time for attendees, combining the ultimate trifecta: A great, immersive experience, with minimal wait times, and tons of swag.”
— San Diego Comic-Con Unofficial Blog