Apple TV+

The Ted Lasso Believe Tour

To promote the second season of Ted Lasso, we collaborated with Apple TV+ to create The Ted Lasso Believe Fan Experience, a multi-location celebration of the hit series.

We kicked off at Banc of California Stadium with a tailgate event and entertainment program at the LAFC vs Sporting KC match. 

Fans celebrated for several hours before kickoff. meeting the stars of the show while playing games to win specially designed Ted Lasso merchandise and Biscuits with the Boss.

There were also multiple instagram & tiktok opportunities, freestyle soccer performers, British pub grub, trivia contests and a live DJ & MC. We also oversaw several celebrity PR activities inside the stadium during the game.

Over the following days, the Believe Bus took to the streets of Los Angeles, and made two additional stops for all day activations in Santa Monica and DTLA/The Row.  Over 6000 fans participated and walked away with Ted Lasso swag.

What press said:

“To mark the success of the show, it is lassoing American Football fans to discover the delights of soccer with the promise of free food, games and a live DJ.”
— The Drum

“Apple TV+ loves their fans, to pay them back they are bringing a one-of-a-kind activation to multiple locations all over Los Angeles.”
Nerd News Social

“The Ted Lasso “Believe” Fan Experience will give attendees a chance to feel like part of the AFC Richmond fan club, surrounded by others who share their enthusiasm for the series.”
Average Socialite

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