Diageo challenged us to create a high profile, one-of-a-kind launch event for their new shot product, Captain Morgan Cannon Blast. We created the world’s first human cannonball bar crawl. Featuring human cannonball Brian Miser, our event utilized two custom built cannons, each standing 30 feet high. On the ground promotion filled downtown Orlando to watch Brian blast from one bar to another — and then another — by being fired through the air at 65mph.
