To celebrate the finale of Squid Game: The Challenge S2, we hosted an exclusive “Elimination Screening” of the finale in Los Angeles at the Egyptian Theater.
But this wasn’t your average screening.
Each guest choose a finalist to represent them, and were given a special lanyard with CrowdSync technology along with popcorn and a drink.
As finalists were eliminated on screen, so were their supporters in the audience! Lanyards flashed and vibrated in coordination with the show to mark their elimination in real time.
Fans loved it and the reactions were more like a concert than a screening in a movie theater, engaging everyone in a thrilling experience where every guest had stakes. Winners received a green track jacket and 456 days of free Netflix. Eliminated players received a player-style t-shirt with an ink splat to commemorate their experience.