Netflix’s Tudum 2025 event was a full-blown celebration of global fandom, star talent, and the streaming platform’s most anticipated upcoming projects. Campfire created the massive 20,000 square foot Immersive Red Carpet for superfans, influencers, talent and VIPs to explore it’s most popular series including Stranger Things, Squid Games, Wednesday, One Piece and more.
The experience was designed to enable influencers and attendees to capture an entire month’s worth of content during the event. #Tudum trended on social and the Immersive Carpet was included in the on-platform show itself. The Immersive Carpet then flipped after the show to host a 1300-person after party.
Lead Creative Agency: Campfire
Production Company: Swisher Productions
Fabrication and Engineering: 1540 Productions
