For the second year in a row, we were tasked to conceptualize and execute a San Diego ComicCon activation that celebrates Hulu’s Animayhem portfolio of animated shows and their passionate fans, some who have been waiting decades to have personal experiences inside their favorite animated worlds.
The Animayhem Factory, a unifying, expansive, nearly 200 foot long Rube Goldbergian environment of gears, gizmos and conveyors that provided a perpetual sense of motion as fans embarked on their factory tour. Ten shows in the portfolio were represented through unique activation stations where we worked to craft the moments for fans to live in.
Each of ten shows occupied a separate area of the factory replete with physical, digital and physi-digital games, interactions and prizes that captured the essence of each show as well as the spirit of the overarching Animayhem brand.
Key Fan Moments:
Fans of ten shows cross-pollinated, played together, shared together and basked in the hilarity and chaos they could only find in the Anamayhem factory. Voted by fans as the best offsite of SDCC 2024!
Production Company: 3CS
Fabrication and Engineering: Rise Fabrication