Hulu
Animayhem: Enter the 2nd Dimension
Awards
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Bronze Clio Television | Series: Fan Engagement |
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Bronze Clio Television | Series: Experiential, Events, Activation |
To establish Hulu as the ultimate destination for Adult Animation, we created Hulu Animayhem: Enter the 2nd Dimension during San Diego Comic Con 2023. This was Hulu's first-ever major experiential presence at San Diego Comic-Con.
Attendees were invited to step into the colorful, 2D worlds of 8 shows from Hulu’s animated slate. From getting shrunk down and put inside The Wall in Solar Opposites to exploring the Planet Express HQ from Futurama, fans could interact with their favorite animated shows like never before.
Production Company: 3CS
What press said:
Voted (by fans) as "The Best Free Swag at San Diego Comic-Con 2023"
— Shruggie Awards
“Any company looking for what fans really want to take home from the con in future should look to Hulu’s template here: Quality items with a clear tie-in to the brand.”
— San Diego Comic-Con Unofficial Blog
"Hulu looks to illustrate the importance of TV fandom."
— Adweek
