Campfire partnered with Sonos to launch the Sonos Move with an intimate, personalized, and curated experience for key members of the tech and lifestyle press. Attendees interacted directly with Sonos executives and experienced the product in an immersive environment that gave them a deeper, more tangible experience of the Sonos Move story than a typical product launch event.
The multi-day events were held in New York City and Berlin, to coincide with IFA, the world's leading trade show for consumer electronics.
The project resulted in hundreds of enthusiastic reviews and articles launching the new product.
What press said:
“Sonos Move: First look at Sonos' first portable speaker”
“I’d pick a Sonos Move over most other smart speakers any day of the week.”
“The new speaker could better position Sonos against rivals such as Bose and JBL.”
“The portable Sonos Move justifies every penny with its smart connectivity and living-room worthy sound.”
— Tech Radar
“The Sonos Move is more than a Bluetooth speaker.”
“Hands-On Review: Portable Sonos Move!”
“Sonos Move on sale now: Here’s why you want one.”
— Slash Gear