Audi

Art of the Heist

When Audi released the A3, a premium compact car loaded with innovations, it desperately needed to connect with prospective buyers, namely highly affluent, tech-savvy young men. Campfire devised "The Art of the Heist", an immersive 24-hour-a-day alternate reality experience that used the target market's web-addicted tendencies to play out a mysterious storyline over multiple platforms.


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