To drive social conversation and anticipation for the premiere of Cinemax's new series, Banshee, Campfire created a program based around classic animated GIFs, to capture the kinetic excitement and classic action of the show. In a groundbreaking first, the premiere episode was unveiled online in advance of broadcast as an animated GIF experience, in partnership with Buzzfeed.com. We simultaneously launched the Banshee GIF Shop, a Tumblr-based showcase of Banshee GIFs, including specially-created GIF trailers, animated Lobby cards and fan-submitted GIFS.
