Cinemax

Outcast


Awards

Clio Award Grand Clio Digital
Clio Award Gold Clio Technique
Clio Award Silver Clio Innovation
IAB Mixx Award IAB MIXX Silver Mobile Branded Site
OMMA Award OMMA Music/Sound Effects
Cablefax Award Cablefax Most Viral/Shareable

To launch Cinemax’s Outcast—a possession-themed horror show from The Walking Dead creator Robert Kirkman—we created a terrifying interactive trailer that lets audiences experience demonic possession.

At PossessionBegins.com, people close their eyes and are transported to an immersive audio story where a demonic presence goads them and takes ownership of their body. If people open their eyes to try and escape, they’ll see terrifying video montages that correspond to the demon’s threats and actions.

We utilized both 3D audio technology and bleeding-edge eye-tracking software to create a scenario where visitors are afraid to open their eyes and afraid to close them, proving that there’s nowhere to hide from Outcast’s dark forces.

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