Cinemax

Outcast


Awards

Grand Clio Digital
Gold Clio Technique
Silver Clio Innovation
IAB MIXX Silver Mobile Branded Site
OMMA Music/Sound Effects
Cablefax Most Viral/Shareable

To launch Cinemax’s Outcast—a possession-themed horror show from The Walking Dead creator Robert Kirkman—we created a terrifying interactive trailer that lets audiences experience demonic possession.

At PossessionBegins.com, people close their eyes and are transported to an immersive audio story where a demonic presence goads them and takes ownership of their body. If people open their eyes to try and escape, they’ll see terrifying video montages that correspond to the demon’s threats and actions.

We utilized both 3D audio technology and bleeding-edge eye-tracking software to create a scenario where visitors are afraid to open their eyes and afraid to close them, proving that there’s nowhere to hide from Outcast’s dark forces.

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