To help generate buzz to launch LEGO's new Hidden Side Augmented Reality playset, Campfire created an immersive film set in a haunted hotel. Select LEGO Influencers spent the night and worked in teams to help turn the hotel back to normal, one ghost at a time, while capturing video content for their YouTube channels.
Part immersive theater, part film set, within two weeks of launch the videos in total generated over 6.8 Million views and most importantly, generated tremendous excitement for the new product launch.
“SPENDING 24 HOURS IN A LEGO HIDDEN SIDE HAUNTED HOTEL...”
“HIDE AND SEEK IN A LEGO HIDDEN SIDE HAUNTED HOTEL...”